Have you ever wanted to pursue academic research but not realized multiple disciplines, such as business, offer these opportunities? Have you ever felt like student work cannot be applied to real-world situations before your degree is complete? Fear not! Merle & Brooke chat with Dr. Maureen Bourassa, a professor in the Edwards School of Business, about the Marketing Research experiential learning course she teaches and the research work that business students have been able to participate in during their undergraduate degrees, with an emphasis on how using an applied experience allows students to build research confidence. We also have a good laugh about the challenges of building strong survey questions.