Profit vs cash flow, the most common financial misconception that business owners struggle with.
My aim in this video is to give you easy digestible information that will give you a greater insight of why your numbers never align and what to look at to fix it.
By the end of this video, you’ll understand:
✔️ What profit actually measures (and what it doesn’t)
✔️ Why cash flow is the real fuel of your business
✔️ 3 key reasons profit and cash flow don’t always match
✔️ How to actually read your cash flow — without getting lost in the numbers.
If you want more in-depth videos on how to read your financial statements, leave me a comment below.
If you loved this video, hit that subscribe button.
For more of me, head to my instagram @despinacleanthous