https://johnscrazysocks.com/

In today’s episode Scott explains how;

• Brand collabs cut through the digital clutter to create impactful and effective marketing in an age when marketing has been increasingly commodified. 
• Collabs will counter a cookie-less future promising less creativity and a return to “bigger-takes-all" message bombing.
• How a “collab marketplace” solves many of the friction points stymying brands as they try to get in the game.
• Collabs are now available to all brands not just a tool that has been mastered by culture-forward brands in Food, Fashion, Sports and Entertainment.
• Collabs help brands, “share and square” their equity across platforms and touchpoints, dimensions and domains.
• Brand collabs enable brands to divide the effort and multiply returns as they expand customer perception and accelerate new product and promotional opportunities.

Today’s show is an insider view on how the best marketing brains are developing this new muscle, and masterclass on how you can too.

Brand-to-brand CoLab and innovative partnerships go beyond just creating a funny ad, like you see in the Super Bowl. That's creative, but that's ephemeral. It's art. 

These Colabs that are being built today are conceptually interesting. They're not just visually arresting.You're like, wait a minute. What's that? It catches your attention. 

We interview Scott Moore who is building solutions where you don't have to be Jay-Z or the CEO of Nike to do a collab.

You shouldn't have to be the president of Ralph Lauren. All brands should be able to say, Hey, these are my customers. This is what I'm trying to do with them. Who can I partner with to grow my brand.  

Unlock and Unleash the power of Brand to Brand Colaborations 

https://talk-commerce.com/entreprenuers/leading-a-culture-of-trust-with-laura-boyd/