Talk Commerce

Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil!

In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year.

Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners to get involved and contribute to the platform's future.

This episode covers:

• The growth of the Magento community in Brazil.
• Insights into Meet Magento Brazil, including key takeaways and plans for the future.
• The importance of the Magento Association and how to get involved.
• A glimpse into the Brazilian ecommerce landscape.

Tune in for an engaging conversation about Magento, community, and the future of ecommerce in Brazil!

https://tlk.fm/mm24nyc

Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth.

Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising examples of how personalization and A/B testing can drastically improve checkout performance.

Learn how Bold Commerce's composable and headless checkout solutions empower merchants to create custom experiences that cater to their specific needs. Gain valuable insights into the evolving landscape of checkout optimization and what trends to expect in the coming year.

This episode is a must-listen for anyone involved in ecommerce who wants to transform their checkout from a point of friction into a revenue-generating powerhouse!

Key Topics:

• Checkout Optimization
• Personalization
• A/B Testing
• Composable Commerce
• Headless Checkout
• Bold Commerce

Summary

The conversation covers the Meet Magento New York event. The speakers discuss the benefits of attending the event, opportunities for attendees, and the importance of using the Hyva theme for Magento sites. They also mention the networking opportunities and social events at the conference.

takeaways

• They highlight the benefits of attending Meet Magento New York and the various opportunities available for attendees.
• The importance of using the Hyva theme for Magento sites is emphasized.
• Networking and social events are mentioned as key aspects of the conference.

Sound Bites

• "What's the most effective way to remember your wife's birthday? Forget it once."
• "Meet Magento New York is one of the best conferences related to Magento in the US region."

Summary

Diane Pisani, founder of Home Watch Academy, discusses the Home Watch industry and its potential for millennials. Home Watch is a service where homeowners hire a company to take care of their unoccupied homes. With two out of three wealthy Americans owning second homes, the industry is growing. Diane recognized the need for standards and education in the industry, leading her to start the Home Watch Academy. Millennials are attracted to the flexibility, independence, and income potential of starting a Home Watch business. The add-on services, such as car drives and overseeing projects, can significantly increase income.

keywords

Home Watch, industry, millennials, standards, education, flexibility, independence, income potential, add-on services

takeaways

• Home Watch is a service where homeowners hire a company to take care of their unoccupied homes.
• The Home Watch industry is growing, with two out of three wealthy Americans owning second homes.
• Diane Pisani started the Home Watch Academy to provide standards and education in the industry.
• Millennials are attracted to the flexibility, independence, and income potential of starting a Home Watch business.
• Add-on services, such as car drives and overseeing projects, can significantly increase income.

Sound Bites

• "We're the difference between damage and disaster."
• "Just because you live in a house doesn't mean you're qualified to watch somebody else's."
• "You either work harder or you work smarter."

Chapters

00:00
Introduction and Overview of Home Watch

03:22
Fragmented Nature of the Home Watch Industry

05:16
The Role of Home Watch Academy in Training and Education

09:55
The Growing Opportunity for Millennials in Home Watch

15:37
Additional Services Offered by Home Watch Professionals

Summary

In this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry.

keywords

Hyva, Magento, front-end theme, performance, community, diversity

takeaways

• Hyva is a front-end theme for Magento that offers improved performance and ease of use for developers.
• Using Hyva can be a more cost-efficient and quicker solution for improving the performance of Magento sites compared to other options like PWA Studio.
• MageOS is an open-source project that aims to ensure the long-term relevance of Magento by incorporating innovative features into the core product.
• The Magento community in Europe is growing and has a strong sense of collaboration and trust among its members.
• It is important to advocate for and actively work towards diversity within the e-commerce industry.
• Building products for women, by women, can lead to better product-market fit in industries where women are the primary consumers.

Sound Bites

• "Hyva is a much more cost efficient and quick way to solve performance issues in Magento."
• "MageOS is the answer and solution for Magento going forward in the long term."
• "The Magento community in Europe is growing and has a strong sense of collaboration and trust."

Chapters

00:00
Introduction and Day-to-Day Role at HuFA

03:19
Innovative Products and Performance Solutions in the Magento Ecosystem

09:40
MageOS: A Community-Driven Solution for Magento's Future

20:33
The Importance of Diversity in E-commerce

26:53
The Impact of Smaller, Community-Focused Events

Summary

Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing responsibilities within a group to make the most of the conference. Kristin also talks about sponsorships and the custom options available for sponsors. She attributes eTail's success to its strong community and the desire for in-person collaboration. Finally, she provides an overview of the themes for each day of the conference, including retail growth and innovation, decoding the retail consumer, and navigating the shopping experience of the future.

Keywords

eTail, conference, retailers, community, networking, collaboration, content, activities, sponsorships, growth, innovation, retail consumer, shopping experience

Takeaways

• eTail is a year-round endeavor that involves researching industry trends, recruiting speakers, and planning the program.
• Retailers attend eTail to collaborate, share ideas, and stay updated on industry trends and technologies.
• Planning and dividing responsibilities within a group can help attendees make the most of the conference.
• Sponsorships at eTail offer custom options for brands to showcase their products and services.
• The success of eTail is attributed to its strong community and the desire for in-person collaboration.
• The conference covers a wide range of topics, including retail growth, innovation, decoding the retail consumer, and the future of the shopping experience.

Sound Bites

• "It's a year-round endeavor... researching with the industry, speaking to our advisory board, coming up with the trends and the themes and we write the program, recruit the speakers."
• "The idea here is to... create a more intimate setting... to get the retailers to know each other right off the bat, collaborate and share ideas."
• "Everyone has a different goal... some are more focused on meeting the right solution provider... others are coming to really kind of hone in on different content areas."

Chapters

00:00
Introduction and Role at eTail

02:58
Putting on a Conference: Planning and Execution

07:34
Opportunities for Agencies and Tech Partners

11:44
eTail's Success in Rebounding After COVID

17:22
Exploring Themes and Activities at eTail

20:01
Decoding the Retail Consumer and Navigating the Future Shopping Experience

21:41
Shameless Plug: Palm Springs eTail

Summary

In this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a sense of uncertainty and a desire for more transparency from Adobe. The conversation explores the differences between the Magento community in the US and Europe, particularly in terms of embracing open source and the role of agencies. It also discusses the rise of MageOS and Hufa as alternatives to Adobe Commerce, the challenges of merging the Magento and Shopware communities, and the need for Adobe to have a dedicated person to bridge the gap between the company and the community.

Keywords

Magento community, Adobe, Magento Open Source, MageOS, European market, US market, skepticism, AI features, transparency, Magento community, open source, agencies, MageOS, Hufa, Adobe Commerce, Shopware, community engagement

Takeaways

• The Magento community in Europe is more skeptical of Adobe's messaging and the adoption of Adobe Commerce due to the high cost of licenses.
• The European market has seen a resurgence of interest in Magento Open Source and alternative platforms like Shopware.
• Adobe's messaging and strategy for Magento Commerce is more focused on enterprise businesses, leaving medium-sized businesses and the open-source community behind.
• MageOS is seen as a potential alternative to Adobe Commerce, with a focus on community-driven development and the inclusion of new features, particularly in AI.
• There is a need for more transparency from Adobe regarding their plans for Magento and the role of the community in its development. The Magento community in Europe has a stronger embrace of open source and a more robust developer community compared to the US, where the focus is more on agencies and commercial interests.
• MageOS and Hufa are emerging as alternatives to Adobe Commerce, with Hufa gaining popularity among Dutch agencies.
• Merging the Magento and Shopware communities would be challenging due to the differences in technology and architecture.
• Adobe needs to have a dedicated person or team to engage with the Magento community and bridge the gap between the company and the community.
• There is a need for more community engagement and support from Adobe to maintain the health and growth of the Magento open source project.

Sound Bites

• "In the Netherlands, there's just far too few web shops that are capable of paying the licenses of the Adobe experience cloud and therefore Adobe commerce itself as well."
• "If Adobe is not doing the thing that we want Adobe to do, then theoretically we need to do it ourselves."
• "I don't think that they see the community as an asset at all. I think they see it as sort of an annoying little bug that keeps buzzing around their head and every once in a while they have to kind of swat it away."
• "The Magento community in Europe has been watching the movement of Adobe with skepticism."
• "MageOS has Hoofa as the free version, but you have to go through the rigmarole of decoupling Luma."
• "There should be one person in the entire company that bridges the gap between the community."

Chapters

00:00
Personal Life and COVID-19 Impact

06:33
Differences in the Magento Community

27:19
Cultural Differences in Magento Adoption

30:50
Impact of Hufa and MageOS

43:50
Challenges of Merging Magento and Shopware Communities

47:36
The Need for Adobe's Engagement

Summary

Simon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients. He also focuses on building reviews for tech vendors to raise their profile and establish trust within the community. Simon plans to expand Code Extension into other platforms in the future.

Keywords

Code Extension, agencies, tech vendors, technology, partnerships, community, LinkedIn, Slack, reviews, case studies, Shopify, marketplace, collaboration, economy

Takeaways

• Code Extension helps agencies discover new technology and tech vendors reach out to more agencies.
• Simon connects with agencies and tech vendors through LinkedIn and Slack.
• He organizes partner intro calls and LinkedIn live sessions to showcase success stories and build relationships.
• Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients.
• He focuses on building reviews for tech vendors to raise their profile and establish trust within the community.
• Simon plans to expand Code Extension into other platforms in the future.

Sound Bites

• "Code Extensions helps agencies discover new technology and tech vendors reach out to more agencies."
• "LinkedIn is always going to be much more powerful when you post something on LinkedIn."
• "We organize LinkedIn live sessions and these sessions could be with an existing agency partner or one of your existing merchants."

Chapters

00:00
Introduction and Passion for Digital and Technology

07:04
Connecting Tech Vendors and Agencies

10:56
Agenda and Target Audience for Live Sessions

19:58
Passion for Community Building and Reviews

25:59
Merchants Shopping Around for Apps

Summary

Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of voice technology, blockchain, and augmented reality on the shopping experience. She emphasizes the need for a balance between AI technology and the human touch in order to create a natural and personalized customer experience.

Keywords

AI, product information management, marketing, automation, analytics, personalization, social commerce, sustainability, dynamic pricing, voice technology, blockchain, augmented reality, customer experience

Takeaways

• AI and automation are crucial in streamlining product information management and marketing processes in the e-commerce space.
• Personalization, social commerce, sustainability, and dynamic pricing are key trends that retailers and brands need to adapt to.
• The analytical part of AI, combined with generative AI, is essential in providing the best answers and experiences for individual consumers.
• Voice technology, blockchain, and augmented reality are emerging technologies that will impact the shopping experience.
• Maintaining a balance between AI technology and the human touch is crucial in creating a natural and personalized customer experience.

Sound Bites

• "Why are chickens always so mean to each other? Because they use fowl fowl"
• "The difference with Digital Wave is everything is AI native and it's on what's called an analytical database."
• "Being able to produce all that product content in BrandVoice. And using AI techniques that are able to batch process hundreds and hundreds of items and be able to write that content so that it sounds just as though a human wrote that content."

Chapters

00:00
Introduction and Passion for the Ocean

02:13
Rating Joke and Introduction to Product Management and Marketing

05:36
Recommendations for Clients in Getting Products to Market

07:58
The Architecture of Digital Wave Technology

22:27
Balancing AI Technology with Human Touch and Creativity

26:00
The Future of Language Models and Uniqueness in Language

28:13
Shameless Plug for Digital Wave Technology

Summary

In this episode, Brent Peterson interviews Diz Petit, the co-founder and CEO of Liquid Donate, a sustainable social impact software company. They discuss the importance of corporate social responsibility, the issue of excess inventory and waste, and how Liquid Donate is matching excess inventory with schools and nonprofits in need. Diz shares her journey from working at Postmates to starting Liquid Donate and highlights the impact they are making in the lives of people in need. The conversation also touches on the power of unrestricted grants to nonprofits and the need for better communication and understanding between executive teams and warehouse managers.

Keywords

corporate social responsibility, excess inventory, waste, social impact, nonprofit, sustainability, unrestricted grants

Takeaways

• Liquid Donate is a sustainable social impact software company that matches excess inventory with schools and nonprofits in need.
• Unrestricted grants are crucial for nonprofits as they provide autonomy and allow organizations to allocate funds where they are most needed.
• The issue of excess inventory and waste is a significant problem, and technology can play a crucial role in solving it.
• There is a need for better communication and understanding between executive teams and warehouse managers to address the disconnect in decision-making.
• The donation market and volunteering sector continue to evolve, with a growing emphasis on matching needs with existing resources.

Sound Bites

• "There's a trillion dollar deficit in need on the nonprofit side."
• "80% of returns end up in the landfill."
• "Our goal is to have enough supply, enough retailers that have products that are being donated on a regular basis that nonprofits that want to receive product every day are able to receive product every day."

Chapters

00:00
Introduction and Passion for Matching Excess Inventory

09:10
Liquid Donate's Focus on Oversized Inventory

15:53
Connecting Retailers with Nonprofits and Local Communities

32:36
Challenges of Taking Donations and Importance of Unrestricted Grants