Talk Commerce

Talk Commerce

By Brent W. PetersonBusinessEntrepreneurshipTechnology
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Talk Commerce episodes

  • Reviving Lost Revenue: A Deep Dive into E-commerce Analytics with Dave Hyman
    In this riveting episode of Talk Commerce, we're excited to delve into the world of e-commerce monitoring and analytics with our special guest, Dave Hyman. Dave is the head of sales and the co-founder of Webeyez, a leading e-commerce monitoring and analytics solution that has made a name for itself by helping businesses recover lost revenue by tackling technical and operational issues head-on.
    Webeyez's impressive track record, boasting $3M recovered from a single error for EQ3 and a massive 83% conversion increase, sets the stage for this enlightening discussion. Jomashop experienced a recovery of $420K from one issue and an impressive 37% conversion increase, while Imagination Media enjoyed 60% YoY growth and a $1M increase in sales for their clients, thanks to Webeyez.
    An industry game-changer, Webeyez operates on a grand scale, analyzing over 1 billion data points and monitoring over 338 million pages every month. Their mission? To significantly boost businesses' revenue, enhance customer satisfaction, and cut costs through their comprehensive monitoring and analytics system.
    In our discussion with Dave, we dive into how his approach to sales success is grounded in effective communication and a deep understanding of the client's needs. This allows him to build bespoke strategies that resonate with the client's business model, bolstering their market presence.
    Dave also shares insightful details about the conception of Webeyez, a platform that empowers business and tech teams with the instant ability to pinpoint critical site issues that disrupt online sales and the overall buyer experience. Through data-driven insights, teams can make intelligent decisions and refine the online buyer journey to perfection.
    Join us on this episode of Talk Commerce as we unravel the secrets of e-commerce success with Dave Hyman and Webeyez, and discover how data analytics can be a game-changer for your business's online growth.
    38 min
  • Retail Media Networks: The Future of B2B Advertising in a B2C World with Eboni Ryan
    In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.
    29 min
  • Digital Marketing & AI with Twibi's Brenton Thomas
    In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google's ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.
    29 min
  • Building a Fitness Community and Business with Aaron Boike

    Show Notes:

    Introduction

    • Aaron Boike, co-founder of Three Click Mobile Fitness
    • Aaron's journey from managing Snap Fitness gyms to starting his own business

    Origins of Three Click Mobile Fitness

    • Aaron's passion for helping others lose weight and enjoy life
    • Mentoring under Benjamin Cowan, a local entrepreneur
    • The booking process and focus on customer goals

    Success Stories and Partnerships

    • Brent's personal experience with Three Click Mobile Fitness
    • Partnership with Performance Running Gym
    • Building a community around the business

    Performance Running Gym

    • Purchased in May 2020
    • Growth and involvement in the local running community
    • Group runs, workshops, and seminars

    Building a Community

    • Offering free content and engagement opportunities
    • Partnerships with Mylan My Shoes, a nonprofit that helps people reenter the community through running
    • Connections made through running together

    Entrepreneur Operating System (EOS)

    • Implementing EOS in the business with the help of a local coach
    • Benefits of EOS implementation, including the L 10 meeting

    Getting Started in Running

    • Aaron's advice: start with walking and gradually add running
    • Sign up for short, inspiring races to stay motivated
    • Brent's perspective on marathons and training

    Online Presence and Future Plans

    • Using an online idea to enhance a traditional business
    • Three Click Mobile Fitness and Performance Running Gym's offerings
    • Visit performancerungym.com to get started

    Conclusion

    • Aaron's journey from employee to entrepreneur
    • The importance of building a community around your business and offering valuable services
    33 min

About Talk Commerce

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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.