Talk Commerce

Talk Commerce

By Brent W. PetersonBusinessEntrepreneurshipTechnology
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Talk Commerce episodes

  • ChatGPT Chronicles: Exploring AI's Impact on the Tech Landscape with Dave Malda
    Today, I have Dave Malda from Jitterbit. In this episode, we'll be talking about the top tech conferences in the United States and how they are shaping the future of technology. We also chat about ChatGPT, a powerful language model trained by OpenAI, which can answer any question you may have on a wide range of topics. So sit back, relax, and let's dive into the world of tech conferences and ChatGPT.
    27 min
  • What are you doing to build loyalty with Rick Elmore
    One of the most effective strategies for building loyalty with your clients is to send a handwritten note. Handwritten notes show a level of care and attention that cannot be matched by any other medium. Handwritten notes are a powerful way to make a personal connection and can be used to thank your client for their business.
    Handwritten notes can be sent as a thank you after a purchase, to celebrate a milestone, or to simply show appreciation for being a loyal client. The personal touch of a handwritten note will make your client feel like they are being acknowledged and valued.
    Rick Elmore shows how to build loyalty and show appreciation to clients by making a personal connection with them.
    33 min
  • Forget Everything You Thought You Knew About Brand Collaboration with Scott Moore

    In today’s episode Scott explains how;

    • Brand collabs cut through the digital clutter to create impactful and effective marketing in an age when marketing has been increasingly commodified. 
    • Collabs will counter a cookie-less future promising less creativity and a return to “bigger-takes-all" message bombing.
    • How a “collab marketplace” solves many of the friction points stymying brands as they try to get in the game.
    • Collabs are now available to all brands not just a tool that has been mastered by culture-forward brands in Food, Fashion, Sports and Entertainment.
    • Collabs help brands, “share and square” their equity across platforms and touchpoints, dimensions and domains.
    • Brand collabs enable brands to divide the effort and multiply returns as they expand customer perception and accelerate new product and promotional opportunities.

    Today’s show is an insider view on how the best marketing brains are developing this new muscle, and masterclass on how you can too.

     

    Brand-to-brand CoLab and innovative partnerships go beyond just creating a funny ad, like you see in the Super Bowl. That's creative, but that's ephemeral. It's art. 

    These Colabs that are being built today are conceptually interesting. They're not just visually arresting.You're like, wait a minute. What's that? It catches your attention. 

    We interview Scott Moore who is building solutions where you don't have to be Jay-Z or the CEO of Nike to do a collab.

    You shouldn't have to be the president of Ralph Lauren. All brands should be able to say, Hey, these are my customers. This is what I'm trying to do with them. Who can I partner with to grow my brand.  

    Unlock and Unleash the power of Brand to Brand Colaborations 

    38 min

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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.