Talking Better Business with Craig Oliver

Andrea is the founder of Likuid Media.  He is a Facebook marketing expert who teaches  business owner/ operators  valuable insights to best practice to target and engage with new and existing customers through the social platform.

In this chat we dissect how to create content that you clients want to see, and also what works with the algroithm.  

Andrea is generous with his knowledge, and gives lots of real practical tips that you can implement immediately in your social media marketing.

Beatrice had a burning desire to do something with her life that had true meaning and purpose.  When she went through some hormone issues with her own body, she identified the desire of other women to also find help in this area.  So she created Eve Health. 

Now by no means has it all been plain sailing, but with an innate drive to make it work, and by surrounding herself with others to help her on her journey she has succeeded.   

Anne gives us some insights on the power of a press releases, and how they can be a super powerful and free way to get noticed, so that your market can discover your fantastic service or product. 

Anne gives us some great tips on how to not only write a press release, but also a methodology on how to get it in front of the right editor or publisher

Anne shares with us the importance of being prepared for when the proverbial hits the fan.  This is Crisis Management. What do we need to do before it all really does become a crisis. 

We also dive deep into the pro’s and con’s of working with Influencers.   Anne gives us some great tips on how to choose a good influencer for your brand, and also how to ensure we don’t get our fingers burnt along the way.

18 months on from my first chat with Sara Quilter of Tailor Skincare we talk again.

Tailor Skincare has gone from strength to strength, and achieved fantastic growth.  They managed to infiltrate the very competitive retail market throughout New Zealand. 

In the episode Sara & I discuss the journey to make this happen.  As Sara’s says ‘’Getting the order was the easy part’’  ‘’The really hard work started after that’’  

Sara is very honest about what it took to achieve what she has.  There are some fantastic learning's in the chat, and is essential listening to anyone who is targeting the corporate retail market as a distribution channel.  

Today I talk to Christine Westbury of Cleanmixes.  

Christine saw a gap in the market from her own experiences in trying to satisfy her own sweet tooth while staying healthy. 

This is a real experimenting at home to a fully fledged growing business story. 

In this week's episode I have the tables turned on myself, and am forced to sit in the interviewees chair while my colleague Donna Yeats interviews me. 

Donna asks me all about what I actually do, and how I help my consulting clients. 

So yes it is a little bit of self-promotion, but it is more of an unveiling of myself and an insight to my passion of helping other businesses owners do great stuff, and be successful. 

Today I talk to James Donald & Letitia Stevenson from Yonder.  

Yonder have developed some very clever automation and AI tools that gives tourism providers the ability to chat with travellers 24-7. 

I talk to James & Letitia about starting a tech business, and their journey through the first year from start-up to a viable business.  

We also dive into the challenges within the tourism industry, and how the need to create great customer experiences throughout the entire  customer journey. 

Charlotte Giblin joins me to talk about her journey as a full time artist in a business context. 

There is a perception that if you follow art as a career path, then you are almost anti the traditional business career.  And to some extent you are right. 

However Charlotte saw and opportunity as she was entering university on how she could combine the two and create her own path in the business world using skills as a business thinker along with a natural talent as artist.  

We explore Charlotte's journey and hear how she has made made Art her business.  Like all businesses there are pivots, realisation's, learning's, and lots of hard work to get to the stage where you successful. 

In this chat with Rachel of Identify Marketing we talk not only on how to grow your own business through good marketing, but also her own business journey. 

Rachel tells us all her own learning's, the highs and lows she has experienced as she has built her business.  

These are things that we often don’t hear from the professionals we engage to help us.  It is great to hear a business owner be so open, and that they are just like the rest of us.  Raw and Real. 

We also explore the whole concept of building trust in our marketing, and Rachel gives us some fantastic tips on how to create our own content for our own online marketing.