The Content Cocktail Hour

Talking Growth Marketing with Alaina Thompson #MoneyWellSpent


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On this episode of the 3C Podcast, Brett talks to his teammate Alaina, the Growth Marketer at Fathom. They discuss big swing mentally, what it’s like working at a small startup, how optimism landed her the job, and launching the first campaign—“Money Well Spent.”

0:00 Intro
1:30 Conversation with Alaina
4:50 Optimism
7:25 Growth marketing
11:40 Metrics and lofty goals
14:24 Big swing mentality
18:50 Diversity of thought
21:54 Launching Fathom’s first campaign
27:10 Advise to growth marketers
29:50 Outro

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Follow Fathom:| Website | Blog | Twitter | LinkedIn
Follow Alaina:| Twitter
Follow Brett:| Twitter | LinkedIn

...more
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The Content Cocktail HourBy Jonathan Gandolf

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