Talking Marketing

This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market.

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In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magical benefits of napping and crying, as well as some CRUCIAL tips for new marketers hoping to start their own company.

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

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Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.

In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it's positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.

In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina's thoughts are on the future of the media industry with the rise of digital media.

The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing "streaming wars" in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.

In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up marketing efforts and have a positive impact on their jobs, as well as where the future of A.I. and tech is going and what this all means for marketers.

In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created "The Culture Team," a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.

In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team's marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.

In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.