Talking Marketing

In this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. He also shares his thoughts on how marketing will evolve in the age of A.I. and how this will impact marketers.

In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today's digital age and how connecting with your audience on a personal level is critical, yet is overlooked by so many. Chris also shares with us his favorite social media channel and why he feels it's still the best social media platform marketers can be using today.

Companies today are chasing SEO not only because it will improve their website's visibility and searchability, but they're seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire & Spark, a digital marketing agency that helps ecommerce sites compete against established competitors for search traffic. Dale shares his insights on how to increase organic traffic and reach your target market through developing an SEO strategy.

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the importance of understanding your customers functional and emotional needs as well as what B2B marketers can be doing to further understand their customer and how to market to them.

With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized wardrobe, dress code, and corporate image consultant, speaker, and author. Mary Lou shares with us her marketing strategy as an entrepreneur, what your wardrobe and style says about your brand as a marketer, and some good rules thumb as professionals are navigating through the changes of corporate dress code simplifying to a more casual dress.

In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers.

In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to know about these privacy regulations and how you can still be using consumer data today as a competitive advantage.

In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business's success, and why all marketers should be using data driven marketing today.

In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. His marketing background and creativity gives him unique perspective and approach to his shoots where he had produced a music documentary that has aired on several public access channels across Massachusetts and his company won Online video awards with NEDMA.

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics.