Talking Marketing

Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services.

As marketers it's our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable.

In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including:

• The role of data in healthcare marketing
• Using personal data responsibly to create tailored and personalized campaigns
• Trends and future of data driven marketing
• General Data Protection Regulation's (GDPR) impact on marketing
• And more...

On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book The Content Formula. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Today, Michael is the CEO of Marketing Insider Group. Michael welcome to the show.

In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources.

In this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the collaboration between marketing and PR evolved leading up to 2019? How can the two work together on social media, branding, and crisis management? Here more in this episode.

On this episode of Talking Marketing, AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development coach based out of Noorwood MA. He is the founder of Create Your Great Career Coaching, helping people take ownership of their career and create fulfillment in the work they do.

In this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.

In this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.