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If work feels like a grind, you’re making the wrong choice. It’s time to trade the corporate "supposed-to" for the "Ta-Da" mindset and fuel success with fun, inspiration, and confidence.
Joel Zeff uses the fast-paced world of improv to show leaders how to handle constant disruption. By giving team members total ownership and "positive support," you move them from being "Creative Zombies" to passionate contributors. Shift focus from being the star of the show to helping others overcome their obstacles and elevate success.
Talking Shift Episode Insights
Today's Guest:
Joel Zeff: A world-renowned keynote speaker, humorist, and author of Make the Right Choice. With over 2,500 stages under his belt, Joel uses his background in improv to help organizations break through barriers and find the "chemistry of meaning."
👉JoelZeff.com
👉Joel's LinkedIn
👉Joel's YouTube
👉Buy Joel's Book: Make the Right Choice
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
Learn how Brady Thomas grew his Volume by 45% without Cold Calling.
Stop being a "transaction taker" and start building Referral Gravity. Learn the exact framework Brady Thomas used to grow his business by 45% year over year and fund $180M in 2025 while the rest of the Mortgage industry was stuck with high interest rate fatigue.
Brady Thomas breaks down how he went from transaction taker to value creator while also moving from California to Boston in a down market and growing his business substantially.
This episode reveals his three pillars of Referral Gravity so you can stop chasing business and start attracting referrals: Transactional Clarity, Authority, and Operational Leverage.
If you want to rise above the grind and be the CEO of your business, this episode is your masterclass.
Talking Shift episode Insights:
Referral Partners don't refer people, they refer problems:
Position yourself as the specific solution to their biggest headaches.
00:00 Introduction to Brady Thomas and His Success
02:56 Falling Back in Love with the Business
06:08 The Shift from Transactional to Value-Based
08:57 Finding Your Voice in Content Creation
11:50 Building Trust Through Authenticity
15:06 The Long Game of Marketing and Connection
17:38 Leveraging AI and Insights for Growth
20:59 The Importance of Curiosity and Continuous Learning
29:48 The Importance of Personal Branding
33:38 Building Referral Gravity in Business
34:07 Understanding the Mortgage Landscape
38:34 Creating Clarity in Referrals
41:55 Establishing Authority and Thought Leadership
47:19 Operational Leverage for Sustainable Growth
50:18 Finding Purpose in Business
Today's Guest:
Brady Thomas, Guest: An elite producer and owner at LaSalle Mortgage who grew his business by 45% year-over-year in a down market. He is a master of digital branding and systems-driven growth, moving $180M in volume through building referral gravity, not cold calls.
👉Brady’s Instagram
👉LaSalle Mortgage
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
The most sophisticated tech ever, AI, is now table stakes.
But AI is not the threat.
On this episode of Talking Shift, Craig sits down with Eric Post, founder and CEO of Huzi.ai to get into the truth that many leaders are missing.
The real disruption isn’t competitors using AI better than you.
It’s the AI powered consumer who’s already informed, researched, and confident.
Knowledge is no longer valuable when everyone has access to super intelligence.
So what is the advantage?
Humanity.
Efficiency
Leverage
Eric and Craig dig into the perspectives that help shape how to use AI so your humanity always remains forward, and connected to your clients:
• Why knowledge is no longer your value
• How the AI powered consumer is using AI instead of search
• Why authority without humanity is forgettable
• How leaders move from being “smart” to being trusted
AI is raising the bar, and it’s happening fast, faster than any technology in history.
The future belongs to those who know how to pair AI intelligence with human wisdom.
Listen in if you’re a CEO, a branch manager, a sales originator, or entrepreneur who wants to stay keep up with a world that’s changing fast.
And the great news, it’s not too late!
This conversation will break down the barriers of AI and get you excited about incorporating it into your business, and life.
00:00 Introduction to AI and Humanity
01:42 The State of AI Development
05:12 The Shift from Search to Conversation
07:09 SEO vs. AEO and GEO
10:02 Building Authority in the AI Era
12:15 The Rise of Content and Niche Markets
16:23 The Race for Efficiency vs. Memorable Experiences
18:36 From Knowledge Workers to Wisdom Workers
24:39 Creating Human Connections in a Digital World
27:42 The Importance of Stillness in a Fast-Paced World
29:23 Finding Your Genius Zone
31:37 The Power of Human Connection
35:41 Personal Development Through Adversity
39:15 Embracing Immersion and Curiosity
41:27 The Birth of Who's He: Empowerment Through AI
47:26 Closing the Gaps in AI Understanding
54:40 The Future of AI and Humanity
-AI is not making the industry easier; it's raising the bar.
-The biggest threat to industries is the AI-powered consumer.
-SEO is still important, but AEO and GEO are the future.
-Creating memorable experiences is key in a commoditized market.
-Human connection is essential in business and can be the difference between life and death.
-Curiosity and resourcefulness are vital skills in the AI era.
-AI can help individuals grow in ways they never thought possible.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
"Common sense is the one thing that trumps everything else.".
Dino grew up in the restaurant business, learning at an early age that success isn't about complex algorithms, it's about being a good human, discipline, and crisscrossing cheese in the kitchen to save time when cooking in the restaurant. Today, as the CEO of Ethos Lending, he’s disrupting a multi-billion dollar Mortgage industry and building something Mortgage Advisors want to retire at.
In this episode of Talking Shift, Craig and Dino dive deep into why the traditional mortgage model is outdated, how AI is driving impact, and why as an entrepreneur you have to “burn the boats” to build a legacy.
What you’ll learn in this episode:
Timestamps:
ABOUT THE GUEST
Dino Katsiametis is the CEO and Founder of Ethos Lending. With 28 years in the industry, Dino is a visionary leader focused on transforming loan officers into advisors. He is the pioneer of the MUM model and host of
The Way
podcast.
🌐 Ethos Lending
🌐 The Way Podcast
🌐 Dino's LinkedIn
ABOUT THE HOST
Craig Davis is an Executive Coach, Keynote Speaker, and host of
Talking Shift
. A valued leader in the mortgage industry and cancer survivor, Craig helps high-performers get out of the grind, reduce stress, and succeed on purpose.
🌐Ascend Xperience
🌐Craig’s LinkedIn
Check out Talking Shift on all your favorite platforms.
🎙️ talkingshiftwithcraig.com
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
Most people are seeking motivation to succeed.
But that is not the answer to success.
On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off.
It’s not hacking into social media algorithms, going viral, or just using AI.
It is one intentional action.
Done daily.
No excuses.
It’s your “Your Black Line.”
Michelle shares how committing to a single daily prospecting habit led to 38 percent year-over-year growth in her business; even amidst personal loss and being stuck. It was going back to her Black Line.
This conversation is about leadership, entrepreneurship, prospecting successfully, and doing the work.
If you're not prospecting then your calendar isn’t filling up, your pipeline becomes unpredictable, and your business stagnates.
This episode will show you about the Black Line that builds success and how to prospect successfully on social media, leverage relationships, and grow your business.
When you listen to the full episode, and ask yourself one honest question:
What is the one thing you must do every day to move your business forward?
00:00 Introduction and Excitement for the Book
02:58 Reflecting on Growth and Achievements
05:46 The Impact of Personal Challenges on Professional Growth
08:57 The Black Line Concept: Origin and Meaning
12:03 Discipline vs. Motivation in Achieving Success
15:04 The Importance of Consistency and Focus
17:47 Leveraging Relationships for Business Growth
20:48 The Methodology Behind Prospecting Success
23:59 Building Genuine Relationships Through Prospecting
28:16 The Entrepreneurial Spirit and Calendar Management
30:36 Building Authentic Social Presence
33:10 Challenging the Algorithm Obsession
35:12 The Importance of Movement and Discipline
37:43 Identity and Leadership as a Black Line
40:01 Defining Your Daily Discipline
42:41 Setting Boundaries for Personal and Professional Growth
About the Hosts
Michelle Berman-Mikel | Speaker, Author & Podcast Host
Michelle Berman-Mikel is a nationally recognized keynote speaker, author of
The Black Line
, and founder of Berman Media PD. Creator of Beyond The Method™, she helps entrepreneurs, mortgage, and real estate professionals turn social media into a powerful prospecting tool—focused on connection, credibility, and real business growth. She also hosts
The Coffee & Questions
podcast, interviewing top leaders on high performance and strategy.
Craig Davis | Executive Coach, Keynote Speaker & Host of Talking Shift
Craig Davis is an Executive Coach, Keynote Speaker, and host of the
Talking Shift
podcast, helping busy leaders escape the grind and achieve more with less stress. With 20+ years of experience spanning sales to executive leadership in the mortgage industry, Craig is known for practical strategy, authentic leadership, and real-world results. A cancer survivor and reinvention expert, he brings honesty, humor, and purpose to leadership—because real growth isn’t unicorns and rainbows, it’s making meaningful shifts that matter.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
Ken Perry joins Craig Davis for a conversation that goes far beyond business. We dive into the early moments that shaped his path, the bold decision to walk away from a successful career as an AE, and the drive that pushed him to build Knowledge Coop from the ground up. Ken breaks down the mindset behind taking risks, the importance of knowing your strengths, and how he has harnessed his super power of connecting deep research with humor as a foundation to helping the good guys win in Mortgage.
Ken and Craig Talk Shift about leadership, developments in AI, ADHD, and entrepreneurship. Ken shares stories from the mortgage industry, the challenges he saw years ago and how those experiences shaped his mission to impact the Mortgage Industry.
This episode is packed with insight and humor. If you’re growing a business, leading a team or finding your next move, this conversation will fire you up. Check it out and let’s Talk Shift!
00:00 Introduction to Ken Perry and His Journey
05:57 The Entrepreneurial Mindset and Growth
11:43 The Importance of Finding Your Genius Zone
17:12 Navigating the Risks of AI
32:31 Exploring AI Tools and Their Evolution
38:08 The Importance of Authenticity in AI
43:36 Navigating Authority vs. Authenticity in AI
49:47The Future of AI and Its Societal Impact
Talking Shift is on all your favorite platforms:
🎙️ talkingshiftwithcraig.com
👉 @Apple: https://podcasts.apple.com/us/podcast/talking-shift/id1835827708
👉 @Spotify: https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863
👉 @YouTube: https://www.youtube.com/@TalkingShiftwithcraig
If you enjoy this podcast, please support it by liking, subscribing, and sharing.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
What is happening in the Credit Reporting market with the changing models, pricing, and how can this become an opportunity for lenders? Jump into this episode and find out!
Welcome to another episode of Talking Shift with Craig. In this conversation, Craig Davis sits down with Shelley Leonard, CEO of Xactus, and Greg Holmes, Chief Revenue Officer of Xactus. They take us inside the shifts in the mortgage and credit space, especially with the new FICO direct model hitting the market fast.
This episode brings much needed clarity for originators and leaders throughout the mortgage and housing industry given the industry shifts, FICO direct model, Vantage score, and much more. Shelley and Greg give a clear breakdown of the new credit reporting landscape and what FICO direct really means, why costs are changing, and how Xactus is delivering strategies to increase flexibility and the borrower experience, giving their clients a competitive edge.
Summary
Shelley and Greg talk about why lenders need more choices and how that ultimately will benefit the consumer. They explain how the direct model increases flexibility and competition, and with data insights, there is opportunity to increase the borrower experience.
Key Takeaways
• We feel responsible for giving lenders every option they need.
• One size does not fit all.
• Competition and flexibility keep the market healthy.
• Lenders can compete more effectively with more choices.
• Diversity in needs requires diversity in solutions.
• Competition pushes innovation.
• Flexibility drives satisfaction and stronger performance.
Chapters
00:00 Introduction to Xactus and Industry Challenges
02:13 Understanding the Current Credit Landscape
05:46 The Credit Reporting Ecosystem Explained
11:09 FICO Direct Model. What It Means
13:20 Cost Implications of the New FICO Model
17:35 Navigating Competition and Market Changes
21:13 Xactus and the Future of Flexibility
24:00 Leading Through Change
29:57 Strategic Insights for Lenders
35:27 Turning Change Into Opportunity
42:06 The Future of Credit and Technology
Talking Shift is on all your favorite platforms:
🎙️ talkingshiftwithcraig.com
👉 @Apple: https://podcasts.apple.com/us/podcast/talking-shift/id1835827708
👉 @Spotify: https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863
👉 @YouTube: https://www.youtube.com/@TalkingShiftwithcraig
If you enjoy this podcast, please support it by liking, subscribing, and sharing.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Send us Fan Mail
Rene Godefroy Resilience from Haiti to the National Stage
This episode is something special. I sat down with my guest Rene Godefroy, a man whose story defines resilience, vision, and the power of declaring your destiny before anyone else believes in it. From the villages of Haiti to speaking on national stages, his journey is a reminder that you never have to wait for permission to pursue the life you were created for.
We begin with Rene's story as he was left behind in his Haitian village at nine months old. Rene opens up about how relationships shaped his resilience, how Port au Prince transformed his path, and how dreaming of America lit a fire that carried him into purpose. Learn about the power of mindset, belief, gratitude, and resilience.
This conversation is raw, empowering, and deeply human. If you’ve ever questioned your worth, your dreams, or your ability to rise above your circumstances, this episode will meet you exactly where you are.
Key Takeaways
I am not waiting for people’s permission
Declare what you want boldly
Mindset is the foundation of every success story
Resilience helps you rise after every setback
Goal setting is the roadmap to momentum
Empower yourself to take action
Confidence begins within you
Break free from the permission mentality
Your vision creates your direction
Chapters
00:00 Introduction to a Powerful Journey
02:47 The Impact of Abandonment
08:47 Resilience and the Role of Relationships
18:47 A New Life in Port-au-Prince
32:50 Dreaming of America and the Power of Vision
34:56 Seizing Opportunities in Unexpected Situations
37:08 Mindset and Manifestation: Creating Your Reality
39:53 The Journey of an Immigrant: Overcoming Challenges
45:38 Resilience and the Power of Positive Influence
48:13 The Importance of Sharing Your Story
59:18 The Gift of Sharing: Purpose and Impact
Shout Outs:
Talking Shift is on all your favorite platforms:
🎙️ talkingshiftwithcraig.com
👉 @Apple: https://podcasts.apple.com/us/podcast/talking-shift/id1835827708
👉 @Spotify: https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863
👉 @YouTube: https://www.youtube.com/@TalkingShiftwithcraig
If you enjoy this podcast, please support it by liking, subscribing, and sharing.
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
Rene Godefroy Resilience from Haiti to the National Stage
This episode is something special. I sat down with my guest Rene Godefroy, a man whose story defines resilience, vision, and the power of declaring your destiny before anyone else believes in it. From the villages of Haiti to speaking on national stages, his journey is a reminder that you never have to wait for permission to pursue the life you were created for.
We begin with Rene's story as he was left behind in his Haitian village at nine months old. Rene opens up about how relationships shaped his resilience, how Port au Prince transformed his path, and how dreaming of America lit a fire that carried him into purpose. Learn about the power of mindset, belief, gratitude, and resilience.
This conversation is raw, empowering, and deeply human. If you’ve ever questioned your worth, your dreams, or your ability to rise above your circumstances, this episode will meet you exactly where you are.
Key Takeaways
I am not waiting for people’s permission
Declare what you want boldly
Mindset is the foundation of every success story
Resilience helps you rise after every setback
Goal setting is the roadmap to momentum
Empower yourself to take action
Confidence begins within you
Break free from the permission mentality
Your vision creates your direction
Chapters
00:00 Introduction to a Powerful Journey
02:47 The Impact of Abandonment
08:47 Resilience and the Role of Relationships
18:47 A New Life in Port-au-Prince
32:50 Dreaming of America and the Power of Vision
34:56 Seizing Opportunities in Unexpected Situations
37:08 Mindset and Manifestation: Creating Your Reality
39:53 The Journey of an Immigrant: Overcoming Challenges
45:38 Resilience and the Power of Positive Influence
48:13 The Importance of Sharing Your Story
59:18 The Gift of Sharing: Purpose and Impact
Shout Outs:
Talking Shift is on all your favorite platforms:
🎙️ talkingshiftwithcraig.com
👉 @Apple: https://podcasts.apple.com/us/podcast/talking-shift/id1835827708
👉 @Spotify: https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863
👉 @YouTube: https://www.youtube.com/@TalkingShiftwithcraig
If you enjoy this podcast, please support it by liking, subscribing, and sharing.
Send us Fan Mail
If you are a mortgage professional looking to adapt and thrive, this is a must-listen episode. It's published and ready for you now!
Join Craig Davis and the legendary Abdel Khawatmi (aka The Mortgage Gorilla) as they dig into the fast-moving landscape of the mortgage industry and how successful leaders are balancing education, technology, and human connection to build success.
Abdel shares his powerful, client-first strategies for integrating AI and building systems-based origination that always prioritizes the client relationship. This episode provides a roadmap for professionals ready to adapt, automate, and act.
Key Takeaways from The Mortgage Gorilla:
Jump to Specific Topics:
00:00 Introduction to the Mortgage Gorilla
01:11 Insights from the Sales Mastery Conference
03:32 Adapting to Change in the Mortgage Industry
06:53 Building Relationships and Communication
10:22 The Importance of Human Connection
12:11 Time Management and Team Structure
18:24 Integrating AI into Business Processes
23:56 Leveraging Technology in Client Interactions
24:43 Balancing Modernization with Personal Touch
27:33 Understanding Client Communication Preferences
29:41 Enhancing Client Engagement through Technology
31:08 The Importance of Relationship Building
32:45 Creating Infrastructure for Client Education
34:49 Leadership in the Mortgage Industry
36:55 Cost Efficiency through AI and Technology
40:06 Addressing Margin Compression with Innovation
43:28 Controlling Client Relationships for Better Outcomes
Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.
👉Coach Craig Davis
👉Craig’s LinkedIn
👉Craig’s Instagram
Check out Talking Shift on all your favorite platforms.
🎙️ The Talking Shift Podcast
👉 Apple | Spotify | YouTube
If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
From the publisher's feed
Are you ready to Make Shift Happen? 🔥
"This is a no corporate golf shirt conversation, because it’s not unicorns and rainbows out there, it’s bourbon in a dirty…
Join Craig Davis and his special guests as they get gritty about modern leadership, business strategy, AI solutions, and tackling those big-nasty-ugly obstacles we all face in life and business.
Whether you're a founder, an executive, or a high-performer, this podcast is your magnet to the compass designed to help you Make Shift Happen!
Go forth and Make Shift Happen! 🔥