Talking Social Business

Talking Social Business

By Talking Social BusinessNewsTechnologyNews CommentaryTech News
Download on the App Store

Talking Social Business episodes

  • #011: Essential copyright tips for social media communications and online PR

    In this episode, we cover our review of social media and technology legal news and talk about the the important issue of copyright when it comes to social media communications.
    I am joined by employment and social media lawyer Kevin Poulter and we share practical advice you can use in your organisation.
    Note: due to unforseen personal circumstances this episode was not posted at the time of recording so some of the news are a from several weeks ago.
    Talking Social Business Episode 011 Show Notes
    00:00 Introduction to this episode
    00:59 Social media news to pay attention to
    08:44 An employee is dismissed after posting they were taking drugs while in company uniform and posted this to Snapchat
    14:25 A teen is caught sharing content on Snapchat when driving
    21:45 Essential copyright tips for social media communications
    64:25 How to get in contact with us
    65:52 A simple tool to watermark your images
    69:30 How to leave your feedback and suggestions
    71:01 Show ends
    Resources Referred To In This Episode
    The unfair dismissal case about the employee who posted to Snapchat when wearing a work t-shirt while using cocaine can be found here
    The story about the teenager being sued for posting on Snapchat using the speed filter having been in a car crash is here
    The duration for copyright protection in Ireland can be found here
    The duration of copyright protection in the UK can be found here
    Intellectual property and copyright law in the UK resources can be found here
    Exceptions to copyright in the UK can be found here
    An introduction to copyright for live streaming – access the article here
    A recent legal case in the EU relating to the fact that a hyperlink to a website which published photos without authorisation, does not in itself constitute copyright infringement can be found here and here
    Could children sue their parents for the posts they share on social media is covered in this article
    The EU situation on the age for social media use is reported here and here
    Connect with Krishna and
    1 hr 11 min
  • CWC #12: Terry Flannery on Higher Ed Communications and Marketing
    On the most recent episode of Chats with Chip, Terry Flannery, Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education. With 20 years of experience in her field, Terry has had a front row seat to the ways digital innovation changed the higher education system and its departments.
    Tune in to hear about the importance and challenges of content strategy, audience targeted brand strategy, the future of communication and marketing at universities, and more.
    31 min
  • #010: Best Practice Tips For Attracting Leads and Sales With Pinterest

    In this episode, digital communications strategist Krishna De is in conversation with Susan Wenner Jackson, VP of content partnerships for Ahalogy, a visual content communications technology platform that connects enterprise brands with content creators to create and share trending content on Pinterest.

    Together they explore the latest research trends and tips for Pinterest marketing success.

    Talking Social Business Episode 010 Show Notes

    00:00 Introduction to the show

    02:11 The background to this episode on best practice tips for using Pinterest for business

    06:28 The benefit of Pinterest for businesses looking to curate content and attract leads

    07:44 The importance of imagery for Pinterest sharing content and discovering what people share from your website to Pinterest

    09:42 Understandng what ‘pinnable content’ is comprised of

    11:33 How UK consumers are using Pinterest in the UK

    17:21 Key recent changes for Pinterest and how it has evolved from a social to a search platform

    20:20 The benefit of Rich Pins for Pinterest marketing and the introduction of ‘How To’ pins

    23:46 How to maximise conversions on your website for Pinterest traffic

    24:57 Ensuring that your Pinterest account is a business account and updating your content to benefit from Pinterest traffic

    26:30 Tips for local businesses on Pinterest

    27:12 Understanding Pinterest’s ‘Universal Pin Descriptions’

    29:14 Trends for what is working for image sizes on Pinterest and how to make your images stand out

    32:10 Best practice tips for Pinterest promoted pins that are now available in the UK

    34:40 Data from Pinterest on how Pinterest is being used in the UK

    36:54 How brands and businesses can work with Ahalogy for consumer research

    39:10 Tips for cross promoting your Pinterest content

    39:55 The different types of visual content that can be shared to Pinterest

    40:47 Time saving tips for Pinterest marketing success

    43:04 How to learn more about Ahalogy service and research

    46:30 Susan’s favourite mobile apps of the moment

    50:10 Two tools you can use to make images, panoramic and 360 images interactive

    57:00 How to connect and leave feedback for Talking Social Business

    Resources For The Show

    Learn more about Ahalogy here

    Learn about the research from Ahalogy about Pinterest users in the UK here

    Access promoted Pins on Pinterest – now available in the UK here

    Tips for using Pinterest promoted pins – learn more

    Tips for saving time when using Pinterest for communications – read this article

    Follow Krishna’s Pinterest tips boards here

    Goodreads mobile apps recommended by Susan Wenner Jackson

    Insight Timer meditation apps recommended by Susan Wenner Jackson

    Create interactive images using Thinglink on desktop and mobile – learn more about the platform here

    See an example of an interactive image for a brand journalism toolkit here

    Learn about creating interactive panoramic and 360 images using Seekbeak here

    Listen to the review of RTE MoJoCon here

    Send Krishna a private message on Twitter, Facebook or Instagram if you have questions about the content this episode, or you can schedule a conference call with me here

    Remember to subscribe to the show so that you do not miss future episodes, and if you enjoy the show, please do consider leaving a review on iTunes.

     

    The post #010: Best Practice Tips For Attracting Leads And Sales With Pinterest appeared first on FIR Podcast Network.

    1 hr
  • #010: Best Practice Tips For Attracting Leads and Sales With Pinterest

    In this episode, digital communications strategist Krishna De is in conversation with Susan Wenner Jackson, VP of content partnerships for Ahalogy, a visual content communications technology platform that connects enterprise brands with content creators to create and share trending content on Pinterest.
    Together they explore the latest research trends and tips for Pinterest marketing success.
    Talking Social Business Episode 010 Show Notes
    00:00 Introduction to the show
    02:11 The background to this episode on best practice tips for using Pinterest for business
    06:28 The benefit of Pinterest for businesses looking to curate content and attract leads
    07:44 The importance of imagery for Pinterest sharing content and discovering what people share from your website to Pinterest
    09:42 Understandng what ‘pinnable content’ is comprised of
    11:33 How UK consumers are using Pinterest in the UK
    17:21 Key recent changes for Pinterest and how it has evolved from a social to a search platform
    20:20 The benefit of Rich Pins for Pinterest marketing and the introduction of ‘How To’ pins
    23:46 How to maximise conversions on your website for Pinterest traffic
    24:57 Ensuring that your Pinterest account is a business account and updating your content to benefit from Pinterest traffic
    26:30 Tips for local businesses on Pinterest
    27:12 Understanding Pinterest’s ‘Universal Pin Descriptions’
    29:14 Trends for what is working for image sizes on Pinterest and how to make your images stand out
    32:10 Best practice tips for Pinterest promoted pins that are now available in the UK
    34:40 Data from Pinterest on how Pinterest is being used in the UK
    36:54 How brands and businesses can work with Ahalogy for consumer research
    39:10 Tips for cross promoting your Pinterest content
    39:55 The different types of visual content that can be shared to Pinterest
    40:47 Time saving tips for Pinterest marketing success
    43:04 How to learn more about Ahalogy service and research
    46:30 Susan’s favourite mobile apps of the moment
    50:10 Two tools you can use to make images, panoramic and 360 images interactive
    57:00 How to connect and leave feedback for Talking Social Business
    Resources For The Show
    Learn more about Ahalogy here
    Learn about the research from Ahalogy about Pinterest users in the UK here
    Access promoted Pins on Pinterest – now available in the UK here
    Tips for using Pinterest promoted pins – learn more
    Tips for saving time when using Pinterest for communications – read this article
    Follow Krishna’s Pinterest tips boards here
    Goodreads mobile apps recommended by Susan Wenner Jackson
    Insight Timer meditation apps recommended by Susan Wenner Jackson
    Create interactive images using Thinglink on desktop and mobile – learn more about the platform here
    See an example of an interactive image for a brand journalism toolkit
    1 hr
  • #009: How To Record High Fidelity Podcasts Using Zencastr

    In this episode, I am in conversation with Josh Nielsen the creator of Zencastr, a tool I use in my podcasting workflow to record my podcast interviews with individual tracks for each speaker and has the ability to record WAV and mp3 formats – this is definitely a tool to consider using if you are an audio podcaster or podcast producer.

    We also cover key social media news items that you need to be aware of for your social media content marketing success.

    Talking Social Business Episode 009 Show Notes

    00:00 Introduction to this episode

    02:03 Interview with Josh Nielsen, Founder of Zencastr

    06:09 How audio podcasts are created using Zencastr

    12:43 The challenges of creating a digital product

    14:33 Learn how Zencastr has developed a marketing plan for the product

    22:48 Getting started with Zencastr to record your audio podcast

    24:30 Preparing for your podcast interview

    30:33 Future developments planned for the app

    33:42 How users are putting Zencastr to work in their organisation

    41:27 Learn about Josh Nielsen’s favourite new app is

    46:49 How to learn more about the app

    47:21 Social media communications news:

    • Using Facebook Live for live streaming on Android and iOS devices
    • Katch.me for Periscope archives ceases to trade
    • The benefit of Google Accelerated Mobile Pages
    • How to use Facebook Instant Articles
    • and submitting your podcast to Google Play Music

      • 56:00 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.

      Resources For The Show

      Start to use the beta version of Zencastr by creating an account here

      Learn about the decision to close the Periscope archiving tool Katch.me

      Access Krishna’s 30 days of free mobile live streaming and live video tips

      Access the resources about Google Accelerated Mobile Pages and Facebook Instant Articles here

      Read about the case study using Facebook Instant articles here

      Learn how to submit your podcast to Google Play Music (US only) here

      Send Krishna a private message on Twitter, Facebook or Instagram if you have questions about the content this episode, or you can schedule a conference call with me here

      Remember to subscribe to the show so that you do not miss future episodes, and if you enjoy the show, please do consider leaving a review on iTunes.

      The post #009: How To Record High Fidelity Podcasts Using Zencastr appeared first on FIR Podcast Network.

      58 min
    • #009: How To Record High Fidelity Podcasts Using Zencastr

      In this episode, I am in conversation with Josh Nielsen the creator of Zencastr, a tool I use in my podcasting workflow to record my podcast interviews with individual tracks for each speaker and has the ability to record WAV and mp3 formats – this is definitely a tool to consider using if you are an audio podcaster or podcast producer.
      We also cover key social media news items that you need to be aware of for your social media content marketing success.
      Talking Social Business Episode 009 Show Notes
      00:00 Introduction to this episode
      02:03 Interview with Josh Nielsen, Founder of Zencastr
      06:09 How audio podcasts are created using Zencastr
      12:43 The challenges of creating a digital product
      14:33 Learn how Zencastr has developed a marketing plan for the product
      22:48 Getting started with Zencastr to record your audio podcast
      24:30 Preparing for your podcast interview
      30:33 Future developments planned for the app
      33:42 How users are putting Zencastr to work in their organisation
      41:27 Learn about Josh Nielsen’s favourite new app is
      46:49 How to learn more about the app
      47:21 Social media communications news:

      * Using Facebook Live for live streaming on Android and iOS devices
      * Katch.me for Periscope archives ceases to trade
      * The benefit of Google Accelerated Mobile Pages
      * How to use Facebook Instant Articles
      * and submitting your podcast to Google Play Music

      56:00 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.
      Resources For The Show
      Start to use the beta version of Zencastr by creating an account here
      Learn about the decision to close the Periscope archiving tool Katch.me
      Access Krishna’s 30 days of free mobile live streaming and live video tips
      Access the resources about Google Accelerated Mobile Pages and Facebook Instant Articles here
      Read about the case study using Facebook Instant articles here
      Learn how to submit your podcast to Google Play Music (US only) here
      Send Krishna a private message on Twitter, Facebook or Instagram if you have questions about the content this episode, or you can schedule a conference call with me here
      Remember to subscribe to the show so that you do not miss future episodes, and if you enjoy the show, please do consider leaving a review on iTunes.
      58 min
    • #008: Five Keys To Developing And Implementing A Social Media Policy

      In this episode, we cover our monthly review of social media and technology legal news and talk about the significant update to Facebook  to Facebook Live for Facebook Pages.

      I am joined by employment and social media lawyer Kevin Poulter and we discuss tips to help you develop and implement your social media policy.

      Talking Social Business Episode 008 Show Notes

      00:00 Introduction to this episode

      01:06 Facebook introduces Facebook Live for all Pages and Profiles on Android and iOS
      02:32 How to join Krishna for her daily series of live stream and daily video tips on Facebook
      03:10 How to access the 3.5 hours of Periscope live stream case studies
      04:46 Legal technology and social media news starting with the Apple privacy story
      07:04 Hashtags and Trademarks
      10:52 The implications of the dismissal of an apprentice teaching assistant due to inappropriate Facebook content
      17:10 Feature – 5 Tips for developing and implementing your ‘Social Media Policy’
      18:06 Step 1 – The importance of having a social media policy
      19:09 Step 2 – Developing a social media policy for employees that is relevant to your organisation
      22:55 An example of integrating your social media policy with other company policies
      27:29 Step 3 – Developing a social media policy that reflects how social media is evolving
      29:39 Step 4 – Communicating your social media policy to your people
      31:58 Step 5 – How to enforce your social media policy
      35:20 In the news: A story about editorial control and breaching copyright
      38:32 How to suggest topics for us to cover in our monthly review of social media technology and the law
      39:15 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.

      Resources For The Show

      Access Krishna’s 30 days of free mobile live streaming and live video tips

      Articles relating to the Apple vs FBI story – access them here

      The article about the trademarking of hashtags – read it here

      The story about the primary school teaching assistant who lost her job after posting photos on Facebook that were deemed inappropriate – read the articles here, here and here

      We referenced the online survey asking if the dismissal was case of double standards and related it to the case of another person who had been celebrated for becoming a model after a career in education.

      The article about the case between Sky and the E&W Cricket Board (EWCB) relating to who owns the copyright in most live cricket broadcasts – read the article here

      Listen to Talking Social Business Episode 7 where we cover the #DontStreamAndDrive campaign

      Connect with Krishna and Kevin on Twitter to suggest topics for our monthly review of social media technology and the law

      Remember to subscribe to the show so that you do not miss the episodes, and if you enjoy the show, please do consider leaving a review on iTunes.

      Save

      The post #008: Five Keys To Developing And Implementing A Social Media Policy appeared first on FIR Podcast Network.

      41 min
    • #008: Five Keys To Developing And Implementing A Social Media Policy

      In this episode, we cover our monthly review of social media and technology legal news and talk about the significant update to Facebook  to Facebook Live for Facebook Pages.
      I am joined by employment and social media lawyer Kevin Poulter and we discuss tips to help you develop and implement your social media policy.
      Talking Social Business Episode 008 Show Notes
      00:00 Introduction to this episode
      01:06 Facebook introduces Facebook Live for all Pages and Profiles on Android and iOS
      02:32 How to join Krishna for her daily series of live stream and daily video tips on Facebook
      03:10 How to access the 3.5 hours of Periscope live stream case studies
      04:46 Legal technology and social media news starting with the Apple privacy story
      07:04 Hashtags and Trademarks
      10:52 The implications of the dismissal of an apprentice teaching assistant due to inappropriate Facebook content
      17:10 Feature – 5 Tips for developing and implementing your ‘Social Media Policy’
      18:06 Step 1 – The importance of having a social media policy
      19:09 Step 2 – Developing a social media policy for employees that is relevant to your organisation
      22:55 An example of integrating your social media policy with other company policies
      27:29 Step 3 – Developing a social media policy that reflects how social media is evolving
      29:39 Step 4 – Communicating your social media policy to your people
      31:58 Step 5 – How to enforce your social media policy
      35:20 In the news: A story about editorial control and breaching copyright
      38:32 How to suggest topics for us to cover in our monthly review of social media technology and the law
      39:15 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.
      Resources For The Show
      Access Krishna’s 30 days of free mobile live streaming and live video tips
      Articles relating to the Apple vs FBI story – access them here
      The article about the trademarking of hashtags – read it here
      The story about the primary school teaching assistant who lost her job after posting photos on Facebook that were deemed inappropriate – read the articles here, here and here
      We referenced the online survey asking if the dismissal was case of double standards and related it to the case of another person who had been celebrated for becoming a model after a career in education.
      The article about the case between Sky and the E&W Cricket Board (EWCB) relating to who owns the copyright in most live cricket broadcasts – read the article here
      Listen to
      41 min
    • #007: How The UK Police Service Uses Periscope For Communications

      This episode is part of a mini series of case studies from people who have been using Periscope over the last year to mark the one year anniversary of the app.

      My guest is Neil a UK Police Officer (for privacy reasons in relation to his work he does not share his surname online). He has been active in his use and advocacy of live streaming for his work. We discuss how the Police service in the UK has been using live streaming as part of their communications.

      We also discuss an initiative that he has started to stop people live streaming when driving called #DontStreamAndDrive.

      I hope you will find the episode of assistance, especially if you are just getting started with Periscope for live streaming and are in a role in the public sector.

      Talking Social Business Episode 007 Show Notes

      00:00 Introduction to the show

      02:21 How Neil first got involved in using Periscope for live video
      03:34 How forces in the UK Police service have engaged with live streaming on Periscope
      06:20 What has to be taken into account on deciding when and what to live stream in the course of the work of the Police service
      09:40 Live stream content as evidence in legal cases
      11:43 The live streams that Neil has found the most memorable
      13:15 How he has used live streaming to demonstrate the importance of paying attention to your surroundings when driving
      15:16 How the #DontStreamAndDrive campaign came about and how people can get involved
      22:54 How to contact Neil if you wish to continue the conversation
      26:57 Resources to help you get started using Periscope to live stream in your organisation
      28:42 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.

      Resources For The Show

      Learn about #DontStreamAndDrive Day on the 8 April 2016 and find out how you can get involved

      Live streaming and the law – a live event with US and UK law enforcement officers – watch the replay here

      How the Metropolitan Police Service in Kingston use live streaming for communications – watch the replay here

      Video tutorials and resources to help you get started using Periscope for your organisation – access them here

      Remember to subscribe to the show so that you do not miss the other Periscope case studies, and if you enjoy the show, please do consider leaving a review on iTunes.

      Listen To The Other Shows In This Periscope Case Study Series

      Part 1 – Five business leaders share their experience of how to use Periscope to connect, collaborate and communicate with their communities online

      Part 2 – Live streaming With Periscope – Learnings From Traditional Broadcasters

      Part 3 – How the Mayo Clinic uses Periscope for Healthcare communications

      Part 4 – How The UK Police Service Uses Periscope For Communications

      The post #007: How The UK Police Service Uses Periscope For Communications appeared first on FIR Podcast Network.

      31 min
    • #007: How The UK Police Service Uses Periscope For Communications

      This episode is part of a mini series of case studies from people who have been using Periscope over the last year to mark the one year anniversary of the app.
      My guest is Neil a UK Police Officer (for privacy reasons in relation to his work he does not share his surname online). He has been active in his use and advocacy of live streaming for his work. We discuss how the Police service in the UK has been using live streaming as part of their communications.
      We also discuss an initiative that he has started to stop people live streaming when driving called #DontStreamAndDrive.
      I hope you will find the episode of assistance, especially if you are just getting started with Periscope for live streaming and are in a role in the public sector.
      Talking Social Business Episode 007 Show Notes
      00:00 Introduction to the show
      02:21 How Neil first got involved in using Periscope for live video
      03:34 How forces in the UK Police service have engaged with live streaming on Periscope
      06:20 What has to be taken into account on deciding when and what to live stream in the course of the work of the Police service
      09:40 Live stream content as evidence in legal cases
      11:43 The live streams that Neil has found the most memorable
      13:15 How he has used live streaming to demonstrate the importance of paying attention to your surroundings when driving
      15:16 How the #DontStreamAndDrive campaign came about and how people can get involved
      22:54 How to contact Neil if you wish to continue the conversation
      26:57 Resources to help you get started using Periscope to live stream in your organisation
      28:42 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.
      Resources For The Show
      Learn about #DontStreamAndDrive Day on the 8 April 2016 and find out how you can get involved
      Live streaming and the law – a live event with US and UK law enforcement officers – watch the replay here
      How the Metropolitan Police Service in Kingston use live streaming for communications – watch the replay here
      Video tutorials and resources to help you get started using Periscope for your organisation – access them here
      Remember to subscribe to the show so that you do not miss the other Periscope case studies, and if you enjoy the show, please do consider leaving a review on iTunes.
      Listen To The Other Shows In This Periscope Case Study Series
      Part 1 – Five business leaders share their experience of how to use Periscope to connect, collaborate and communicate with their communities online
      Part 2 – Live streaming With Periscope – Learnings From Traditional Broadcasters
      Part 3 – How the Mayo Clinic uses Periscope for Healthcare communications
      Par...
      31 min

    About Talking Social Business

    From the publisher's feed

    Exploring some of the latest tools and technology that you can put to use in your organisation, with a European focus.