Talking Social Business

Talking Social Business

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Talking Social Business episodes

  • Instagram for Business. Even the Non-Visual Ones

    When you think about Instagram, you probably get a picture of foodies snapping perfectly-lit dinner photos, boyfriends taking a million pictures of their girlfriends in just the right pose, or makeup and beauty gurus trying to catch a ride on the influencer train.

    In reality, there are many organizations from all sorts of sectors that use Instagram for business. They treat it as a platform to reach their audiences, customers, and community.

    But what if your organization isn’t what you’d consider a creator of “visual” content?

    What if you don’t have a physical product you sell?

    Is Instagram still for you?

    YES!

    Did you know the platform is projected to account for a quarter of all of Facebook’s ad revenue by the end of 2019, and nearly a third in 2020, according to Sprout Social?

    Did you also know that more than 80% of the accounts on the platform follow at least one business account?

    Instagram remains a social media rising star, and with the right business strategies, it can work for you too.

    If you haven’t used it in forever or don’t know where to start, don’t worry, we’re talking about strategies to use Instagram for business in this edition of the Spin Sucks Podcast.

    The Spin Sucks Podcast on Instagram for Business

    In this episode you’ll learn:

    • Why the Instagram Story feature has become the social network’s powerhouse
    • How to use the Stories to increase engagement
    • How to make the most of your hashtags
    • Off-platform linking and how it works on this Instgram
    • How to incorporate Instagram into your social media strategy

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      The post Spin Sucks Podcast #62: How to Use Instagram to Market Your Business appeared first on FIR Podcast Network.

      11 min
    • The Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource

      To outsource? Or not to outsource?

      That…is the (entrepreneur’s) question.

      If you’re a business owner, chances are the decision of whether or not to outsource talent is something you grapple with all the time.

      Do you recruit, hire, and train a fulltime team member?

      Or do you find a specialist from outside your organization?

      What are the benefits and challenges of each approach?

      Outsourcing Talent: The Good and the Bad

      When your current team is running out of bandwidth, or when it seems like there are lots of new business opportunities just beyond your reach, that may be a good time to bring on another staff member.

      But sometimes it makes more sense to test the waters by outsourcing a specific part of your business.

      There are many functions you may not want to handle in-house:

      • Does your company really need a full-time payroll or HR person?
      • Bookkeepers?
      • What about someone to run paid ads or buy media?
      • Content writers?
      • Graphic designers?
      • Assistants?
        • How to Determine What to Outsource and What to Keep

        This week we’re talking about strategies to consider when you look at your company’s strengths and needs, to understand which tasks you can outsource and which you should keep.

        You might be surprised by how many of the “essential” duties might be better performed by someone outside your firm.

        However, there are some key elements like business strategy and customer engagement that you should never give away.

        Do you outsource talent? How do you determine your needs?

        Share your answers in the comments below.

         

         

        The post Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource Talent appeared first on FIR Podcast Network.

        9 min
      • The Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource
        To outsource? Or not to outsource?
        That…is the (entrepreneur’s) question.
        If you’re a business owner, chances are the decision of whether or not to outsource talent is something you grapple with all the time.
        Do you recruit, hire, and train a fulltime team member?
        Or do you find a specialist from outside your organization?
        What are the benefits and challenges of each approach?
        Outsourcing Talent: The Good and the Bad
        When your current team is running out of bandwidth, or when it seems like there are lots of new business opportunities just beyond your reach, that may be a good time to bring on another staff member.
        But sometimes it makes more sense to test the waters by outsourcing a specific part of your business.
        There are many functions you may not want to handle in-house:

        * Does your company really need a full-time payroll or HR person?
        * Bookkeepers?
        * What about someone to run paid ads or buy media?
        * Content writers?
        * Graphic designers?
        * Assistants?

        How to Determine What to Outsource and What to Keep
        This week we’re talking about strategies to consider when you look at your company’s strengths and needs, to understand which tasks you can outsource and which you should keep.
        You might be surprised by how many of the “essential” duties might be better performed by someone outside your firm.
        However, there are some key elements like business strategy and customer engagement that you should never give away.
        Do you outsource talent? How do you determine your needs?
        Share your answers in the comments below.
         
         
        9 min
      • Unbelievable Onboarding

        Have you ever compared client onboarding to a digital purchase?

        Probably not.

        But there are similarities.

        It’s safe to say most of us are familiar with buying products online, right?

        Everything from books to clothing to decor is all delivered directly to our door.

        And it’s not just products.

        Most of our services are purchased digitally, too.

        We research potential providers on the internet, schedule our calls and meetings with online tools, and use digital signatures to sign contracts over the web.

        Suffice it to say, making digital purchases is nothing new anymore.

        Because of this, you think we’d understand how odd it feels to buy something and receive a purchase confirmation, only to find nothing happens next.

        The customer just sits there with a digital receipt in front of them, unsure of what to expect.

        Now, of course, there’s a lot of hustle and bustle going on behind the curtains, but they can’t see that. So, what are customers supposed to do?

        The Importance of Extraordinary Onboarding

        A couple of weeks ago, we talked about amping up our client services. This week we want to dig more into the onboarding process for clients.

        Let’s take a look at the specific actions, mindsets, and processes we use to onboard clients.

        From there we’ll dig into what we need to do to go from okay to above and beyond with client onboarding experiences.

        The Spin Sucks Podcast

        In this episode we’ll discuss:

        • Setting client onboarding expectations
        • Keeping the process moving
        • Ensuring your team up to speed
        • Adding some fun into the experience for your new client

          • The post Spin Sucks Podcast #60: Extraordinary Onboarding appeared first on FIR Podcast Network.

          11 min
        • Unbelievable Onboarding
          Have you ever compared client onboarding to a digital purchase?
          Probably not.
          But there are similarities.
          It’s safe to say most of us are familiar with buying products online, right?
          Everything from books to clothing to decor is all delivered directly to our door.
          And it’s not just products.
          Most of our services are purchased digitally, too.
          We research potential providers on the internet, schedule our calls and meetings with online tools, and use digital signatures to sign contracts over the web.
          Suffice it to say, making digital purchases is nothing new anymore.
          Because of this, you think we’d understand how odd it feels to buy something and receive a purchase confirmation, only to find nothing happens next.
          The customer just sits there with a digital receipt in front of them, unsure of what to expect.
          Now, of course, there’s a lot of hustle and bustle going on behind the curtains, but they can’t see that. So, what are customers supposed to do?
          The Importance of Extraordinary Onboarding
          A couple of weeks ago, we talked about amping up our client services. This week we want to dig more into the onboarding process for clients.
          Let’s take a look at the specific actions, mindsets, and processes we use to onboard clients.
          From there we’ll dig into what we need to do to go from okay to above and beyond with client onboarding experiences.
          The Spin Sucks Podcast
          In this episode we’ll discuss:

          * Setting client onboarding expectations
          * Keeping the process moving
          * Ensuring your team up to speed
          * Adding some fun into the experience for your new client

          11 min
        • Customer Service - The Magic Is In the Details
          You’ll be hard pressed to find a company that doesn’t tout their customer service skills.
          All of them say it and all of them believe it.
          If that’s the case though, why do so many of us have personal customer service horror stories?
          Why is bad customer service such a common gripe?
          It’s mostly because customer service is a lot easier to talk about than do.
          It only takes a few seconds to type out a sentence about how great your customer service is, but actually providing that customer service over an extended period is a much bigger challenge.
          It’s still possible and that’s what today’s podcast is all about.
          Ways to Maintain Customer Service
          Let me guess. Your customers are never upset with the quality of service you provide.
          In fact, they’re talking about it with every person they happen to meet.
          Right?
          No way. Nobody is perfect.
          Everyone makes mistakes and sometimes those errors involve less than stellar customer service.
          But there’s hope.
          Here are five ways you can consistently provide the possible service over time.
          Customer Service and the Big Picture
          So often the way serve our customers is further down on our list of priorities than it should be.
          We all spend so much time attracting new customers that it’s easy to forget how much value the customers we already have bring to the table.
          Make sure you keep your current customers happy and serve them to the best of your ability.
          Establish Boundaries
          This might sound confusing.
          But whatever service standards you agree to become your boundaries, and you should work to maintain those boundaries.
          Stick to your schedule.
          If you’re closed on evenings and weekends, try not to answer emails or phone calls during those ties.
          Have you agreed to a certain number of deliverables? Great! Provide that number and not more.
          Maybe you have specific times blocked out for meetings and direct communication.
          If so, that’s how long you should spend on it.
          This helps add to your customer service in a few ways:

          * It means you’re clear about what you’re doing and when you’re doing it. Everyone loves clarity.
          * Boundaries require your customers to respect your time. (It’s MUCH easier to be nice to someone who respects your time!)
          * Having boundaries preserves your energy as well as your team’s. This means they can devote their full attention to delivering great customer service.

          Be Consistent In Your Communication
          Like most industries, the communications world has its own vocabulary.
          Within those industries, companies use their own terms and definitions for different concepts.
          On top of that, organizations have their own methods for dealing with questions, collaboration, and feedback.
          Imagine how frustrating it is to not understand how you should get support on an issue you’re experiencing.
          It’s annoying and that annoyance tends to be talked about quite a bit.
          We have to remember that most of our customers aren’t used to the same industry jargon we use in our everyday work-lives.
          And they shouldn’t have to know our language. They have other priorities.
          It does mean, however, that it’s on you as their service provider to be clear and consistent so they know what to expect.
          The Curse of Knowledge
          It’s important to also remember you have the curse of knowledge.
          This means because you’re front and center with your industry knowledge, it’s easy to forget that everyone else is operating on the same level of knowledge as you.
          I like to use the grandmother test.
          I find that if I can explain something I’m doing to my grandmother and she understands it,
          12 min
        • CWC #14: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation
          The most recent episode of Chats with Chip featured a conversation about consultancy and collaborative work to manage digital transformation with Scott Monty, CEO and co-managing partner of Brain+Trust Partners. Scott has a broad range of experience in the field of digital communication, including working as the head of social media for Ford Motor Company.
          Check out the full recording to learn more about using integrated, collaborative communication strategies to navigate digital transformation.
          32 min
        • CWC #13: Ryan Williams on Internal Communications and Measurement
          The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams, a partner with Tekara Effectiveness who has 20 years of experience in this field.
          Check out the full recording to hear about specific trends and changes in the field, how to schedule and implement surveys, examples of successful internal engagement, and what every organization wants from their internal communications strategies.
          29 min
        • Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America
          This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips.
          This webinar, which took place on September 20, discusses significant trends and activities in PR measurement. Trends discussed include:

          * Asking the right questions
          * Actionable insight
          * AR/VR
          * Advertising Value Equivalency (AVE)
          * Measuring Influence
          * The AMEC Framework

          For more information, as well as contact information for Chip and Jennifer, check out the Webinar Slide Deck
          56 min
        • #011: Essential copyright tips for social media communications and online PR

          In this episode, we cover our review of social media and technology legal news and talk about the the important issue of copyright when it comes to social media communications.

          I am joined by employment and social media lawyer Kevin Poulter and we share practical advice you can use in your organisation.

          Note: due to unforseen personal circumstances this episode was not posted at the time of recording so some of the news are a from several weeks ago.

          Talking Social Business Episode 011 Show Notes

          00:00 Introduction to this episode

          00:59 Social media news to pay attention to
          08:44 An employee is dismissed after posting they were taking drugs while in company uniform and posted this to Snapchat
          14:25 A teen is caught sharing content on Snapchat when driving
          21:45 Essential copyright tips for social media communications
          64:25 How to get in contact with us
          65:52 A simple tool to watermark your images
          69:30 How to leave your feedback and suggestions
          71:01 Show ends

          Resources Referred To In This Episode

          The unfair dismissal case about the employee who posted to Snapchat when wearing a work t-shirt while using cocaine can be found here

          The story about the teenager being sued for posting on Snapchat using the speed filter having been in a car crash is here

          The duration for copyright protection in Ireland can be found here

          The duration of copyright protection in the UK can be found here

          Intellectual property and copyright law in the UK resources can be found here

          Exceptions to copyright in the UK can be found here

          An introduction to copyright for live streaming – access the article here

          A recent legal case in the EU relating to the fact that a hyperlink to a website which published photos without authorisation, does not in itself constitute copyright infringement can be found here and here

          Could children sue their parents for the posts they share on social media is covered in this article

          The EU situation on the age for social media use is reported here and here

          Connect with Krishna and Kevin on Twitter to suggest topics for our monthly review of social media technology and the law.

          Remember to subscribe to the show so that you do not miss the episodes, and if you enjoy the show, please do consider leaving a review on iTunes.

          Save

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          The post #011: Essential copyright tips for social media communications and online PR appeared first on FIR Podcast Network.

          1 hr 11 min

        About Talking Social Business

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        Exploring some of the latest tools and technology that you can put to use in your organisation, with a European focus.