The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ.

Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow Nielsen IQ online at: https://nielseniq.com/global/en/

Jim answers the following questions:

1. Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre building in the FMCG industry. Take us through your career and how you got here. Why NIQ, why now in this space?
2. Sustainability is not a new topic, it has been around over a decade and fairly prominently as some % of consumers have shifted in this direction. Yet we see glass, plastic, cardboard everywhere in FMCG - is this what will persist?  
3. What changes have you seen in covid in sustainability? Have consumers while staying indoors understood carbon footprints? Have they made adjustments for this  ?
4. Have the habits and behaviors of Gen z made an impact on brands - whether packaging or consumption? What changes are gen z influencing for the better?  
5. What governance has been established by law or by the industry in this space that is meaningful and will make an actual difference?  
6. If consumers want to find products that support their choices in this space, is it easy via search attributes ?
7. Tell us about the NIQ practice you are leading, who do you interact with and what are you bringing to brands?  
8. Here on the cpgguys, the last question is always fast forward - what Growth trends will we see in this space?    

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