Ester Sala Albornà, Global Business Director of Textile Printing at HP, discusses the strategy behind the development of the new HP STITCH dye-sublimation press, and how it will impact the marketplace. Recorded at ISA Sign Expo.

Links Mentioned in Today's Episode:

Ester Sala Albornà: https://www.linkedin.com/in/ester-sala-albornà-2324a24/

HP: https://www.hp.com/go/printspiration

STITCH: https://bit.ly/2P0umBO

Sign Expo: https://www.signexpo.org/