Talking Too Loud with Chris Savage

Curious about what’s actually working in video marketing right now? On the latest episode of Talking Too Loud, Savage and Sylvie get the inside scoop from Sam Balter, Wistia’s head of content, and the data mastermind behind this year’s State of Video Report. From high-performing formats and the rise of interactive features, to smarter production workflows and repurposed content, find out how some of the top B2B brands are using video, find out what’s driving results—and how you can stay ahead in a crowded video landscape.

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Wistia’s 2025 State of Video Report

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Peter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO.

On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a zoo. They dig into what a fractional CMO actually does, why adaptability is a secret marketing weapon, how Peter balances gut instinct with data when building campaigns that actually deliver, what most businesses get wrong about marketing execution, and the underrated channels more founders should be paying attention to.

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Brand mascots are fun, webinars need to step it up, and B2B content doesn’t have to be boring! These are just some of the loud takes that marketer extraordinaire Bridget Poetker shares on the latest episode of Talking Too Loud. This week, Savage and Sylvie step into a world where unfiltered personality drives creative inspiration and brand voice. Tune in to learn how Bridget transitioned from agencies and B2B startups to building her very own content collective, why outcomes are more important than outputs, and why being unhinged on LinkedIn is her superpower. Highlights include:

• Building a Content Collective
• Why brand voice matters
• The value of experimentation in marketing

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On the latest episode of Talking Too Loud, Chris Sylvie Lubow dive into the world of social media strategy with Sydney Raiff, a video producer at CeraVe. The conversation explores Sydney's success in transforming CeraVe’s TikTok strategy from a million paid views to a million organic views, and provides a behind-the-scenes look at what it takes to develop a relatable brand voice and connect deeply with your audience. Sydney also discusses how her background in stand-up comedy influenced her career in digital marketing, and how trusting one's gut has played a crucial role in her creative process. Highlights include:

• Using social comments to iterate on social strategy

• The power of compelling hooks

• Taking risks and learning from failure

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Did video kill the radio star or evolve the radio star? In this episode of Talking Too Loud, recorded live at On Air Fest, Chris and Sylvie sit down with HubSpot Media’s Carly Baker to explore why more podcasters are embracing video and what that means for creators today. They’ll discuss the benefits, challenges, and strategies behind incorporating video into a podcast workflow, plus share insights from their own experiences producing video podcasts. Whether you’re considering taking the leap or already experimenting with video, this conversation will help you navigate the next era of podcasting. Highlights include:

• Discoverability challenges in audio and how video platforms like YouTube provide solutions

• The difference in audience engagement and content retention between video and audio platforms

• Strategies for effectively using video clips on social media to grow your podcast audience

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Follow Carly Baker on LinkedIn

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Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we’re happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:

• The shift in marketing mindset
• Embracing video
• Overcoming stage fright
• The benefits of co-marketing
• Getting comfortable with uncertainty

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Curious about how AI is changing the game for creators? On the latest episode of Talking Too Loud, Chris Savage and Sylvie dive into the impact of AI on business from a solopreneur's POV. They chat with Evan Kirstel, a B2B thought leader and host of the ‘What's up with Tech’ podcast, about how AI and SaaS apps have revolutionized his solopreneur venture into a media company. From enterprise tech to personal branding, Evan shares his insights on leveraging AI tools to scale influence, boost engagement, and meet audiences where they are. Highlights include:

• Exploration of AI tools and content generation

• Building a social media audience
• Advice for new content creators
• Content clipping and scaling reach

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Can venture capital destroy startups? That is the question! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Eric Paley, managing partner at Founder Collective, a seed stage venture capital fund that's backed transformative startups like Uber, Airtable, and Whoop, to explore the many ways over-capitalization can lead companies to fail. They also discuss some of the principles that help entrepreneurs find success, like building businesses with a focus on customer validation, genuine substance, and financial prudence. Highlights Include:

• The toxic side of venture capital
• Navigating over-capitalization
• The true north — your customers

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Ever wonder where the creator economy is headed? On the latest episode of Talking Too Loud, Chris and Sylvie dive into the future of content with Scott Belsky, founder of Behance and Chief Strategy Officer at Adobe. Sitting at the intersection of technology, innovation, and authenticity, Scott unpacks how businesses can leverage AI to stay truer to storytelling that creates an emotional impact. Tune in as they explore the implications of creative control in an era when, quite literally anyone, can create. Plus, hear Scott’s takes on the ‘meaning economy’ and the difference between commodity brands and luxury brands. Highlights include:

• Content democratization and accessibility
• Generative AI and Adobe
• Creative control and digital tools
• Meaning in content and storytelling
• Tech trends
• The future of brand

Links to Learn More:

Check out Scott’s Website

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The holidays are upon us, which can only mean one thing: an extra special episode of Talking Too Loud. Per tradition, our holiday episode is dedicated to the last-minute shoppers who are in dire need of gift recommendations. Whether you’re looking for thoughtful home decor or fun tech. gadgets, Savage and Sylvie have got you covered with gifts the whole family can enjoy!

Links to Learn More:

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