Talking Too Loud with Chris Savage

How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated?

Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype.

Together, they explore why fear drives so much modern marketing, how teams can build with the buyer in mind, and why the only content breaking through right now is either radically raw or intentionally polished.

If you’ve ever felt burnt out on marketing noise and wanted permission to slow down enough to trust your judgment again, this episode’s for you.

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Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn’t change, and how care, clarity, and culture shape communities and events people want to return to.

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We’re going meta today: our video editor Justin joins the show to talk about what we’ve learned taking Talking Too Loud from audio-only to video-first.

We get into editing decisions that change the story — reactions, pacing, B-roll, on-screen text, and intros — plus what we’ve learned from clips across TikTok, Instagram, LinkedIn, and YouTube (including why the same clip can perform wildly differently on each platform).

If you’re adapting a podcast to video or building for YouTube, this episode is for you.

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A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including:

• What the rise of AI revealed about meaning, taste, and human judgment
• Why fear fades once you “look under the bed”
• How brand is built through memory, permission, and trust — not tactics
• Why audience understanding beats posting cadence every time
• The danger of random acts of marketing — and how to make better bets
• Why decisions (even in B2B) are emotional
• The one storytelling principle that shapes every great narrative: transformation

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AI is changing creative work faster than teams can adapt — but what does that actually look like from the inside? Storyblocks CEO TJ Leonard joins Chris to break down the real shifts happening in creative workflows, team culture, customer expectations, and the definition of “good” in an AI-accelerated world.

In this conversation, they get into:

• Why we’ve reached a pivot point in creative technology
• How generative AI is reshaping what customers expect
• Why output is no longer the bottleneck
• The new role of taste and “editorial judgment”
• How creative teams can navigate uncertainty and move faster
• Where the future of content creation is heading — and who will thrive

Whether you’re a creator, marketer, or leading a team inside this shift, this conversation will change how you see the next chapter of creative work.

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AI tools like ChatGPT and Perplexity are quietly becoming the place where discovery happens — but there’s a big blind spot most brands haven’t noticed yet: your videos.

In this episode, Chris and Sylvie sit down with Ben Ruedlinger (one of Wistia’s earliest employees) and Phill Nottingham (founder of Organic Video and longtime Wistia collaborator) to unpack why most videos are invisible to AI search. They break down what actually happens when an LLM “reads” your website, why traditional embeds and YouTube fall short, and how Wistia’s new LLM-friendly embed codes make video content readable to AI without wrecking your site experience.

If you rely on video to explain what you do, attract the right customers, or stand out in your niche, this is an episode you can’t afford to skip.

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What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets.

Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to be a fund returner, and how to build the kind of marketing team that thrives in the AI era.

If you’ve ever wondered whether your marketing has a strategy or is more of a to-do list, this episode is for you.

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Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era.

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What really makes a brand unforgettable? On the latest episode of Talking Too Loud, John Bonini, founder of Content Brands, joins Chris and Sylvie to unpack why creative risks and wacky ideas—like launching a free plan with a parade—can build genuine fandom, and how that fandom becomes the growth lever that sets businesses apart in the age of AI.

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John Bonini

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What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.