Talking Too Loud with Chris Savage

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads.

Today, that playbook is changing fast.

AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more.

As CEO of Superpath, a community of more than 18,000 content marketers, Alex Hilleary has a front-row seat to how the profession is changing—and the questions marketers are asking as they try to adapt.

In this episode, we discuss:

• Why content marketing is becoming harder to define

• The rise of the marketing generalist

• Whether specialists still have a place on modern teams

• How AI is changing content workflows

• Why experimentation is becoming a competitive advantage

• The channels content marketers are investing in now

• What the future of content marketing might look like

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For years, brands could rely on SEO, paid ads, and sheer content volume to drive attention.

But that playbook is starting to break down.

In this episode of Talking Too Loud, Chris Savage sits down with Noah Greenberg, CEO of Stacker, to unpack why more brands are starting to act more like media companies — and what it actually takes to earn attention in an AI-saturated world.

They explore the biggest mistake brands make when investing in content, how companies are building media ecosystems through original reporting, and why telling the kinds of stories only you can tell are a brand’s biggest competitive advantage.

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Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now.

So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, share surprising stats, and discuss the most compelling takeaways.

They cover why distribution is becoming just as important as creation, how AI is changing who makes video, and why engagement—not views—is now the metric that matters most.

If you’re making videos for your brand, this will help you understand what to filter out, where to double down, and what to focus on next.

Links to Learn More:

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If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own.

So when did that happen? And is it actually required?

This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own right.

Together, they unpack:

Why personal accounts now outperform company channels

What you learn when you’re the one hitting publish

And the real tradeoffs that come with being more visible online

They also explore how algorithms—not just culture—are driving this shift—and why this might be less about personal preference and more about how the system works today.

If you’ve ever wondered whether you need to start building a personal brand, this episode is for you.

Links to learn more:

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What if clicks aren’t actually telling you whether your marketing is working?

This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click.

With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly in your analytics.

Instead of focusing only on clicks and immediate conversions, Amanda makes the case for measuring what’s harder to quantify—but far more valuable: trust, recall, preference, and long-term ROI.

Links to Learn More:

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What if clicks aren’t actually telling you whether your marketing is working?

This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click.

With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly in your analytics.

Instead of focusing only on clicks and immediate conversions, Amanda makes the case for measuring what’s harder to quantify—but far more valuable: trust, recall, preference, and long-term ROI.

Links to Learn More:

Follow Amanda on LinkedIn

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Marketing has never had more tools. And yet, it’s never been harder to stand out.

AI is making it easier than ever to create — from content to code. But as more people gain access to these tools, a new question is emerging: what happens when everyone can build?

In this episode of Talking Too Loud, Chris Savage sits down with Ron Dawson — filmmaker, brand strategist, and Content & Marketing Lead at Replit — to explore how AI is reshaping who gets to create, build, and participate.

They dig into why every generation resists new technology at first, what it means for creators to start building software, and whether AI is lowering the bar or raising the ceiling.

What you’ll learn:

• Why new tools always trigger backlash and what that reveals
• How AI is expanding who gets to build and what gets built
• Why making things easier doesn’t necessarily make them better
• What this moment means for creators, marketers, and builders
• If you’ve ever felt both excited and uncertain about AI, this episode will help you make sense of the shift — and what it means for your work.

Links to Learn More:

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Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.

But today, it feels like every podcast has a camera attached.

In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.

Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.

They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.

Links to Learn More:

Listen to It’s Been a Minute

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Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.

But today, it feels like every podcast has a camera attached.

In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.

Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.

They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.

Links to Learn More:

Listen to It’s Been a Minute

Follow Savage on LinkedIn

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How do you know when you’re no longer the right leader for your own company?

After 15 years building Help Scout — shaping its culture, defining its values, and growing it into a successful SaaS business — Nick Francis faced that question himself.

From the outside, it looked like the job of his dreams. But as the company scaled and took on venture capital, the expectations around growth began to shift. And Nick had to ask himself a question most founders don’t say out loud: Was he still the right leader for Help Scout’s next chapter?

In this episode, Chris Savage talks with Nick about navigating that tension — between growth and craft, scale and vision — and how he ultimately chose to step aside when he realized the company needed something different.

Links to Learn More:

Follow Nick Francis on LinkedIn

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