Talking with Branders

I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler.

We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition.

We also discussed the event happening on April 25th in San Francisco for the launch of the book and just had a really good conversation.

James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet.

So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design.

Well, our conversation was amazing. We chatted through so much, such as…

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Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector.

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"Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in." Emmanuel Probst

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In this new episode, Matt Davies will share his expertise on how to build a brand that can stand out.

Are your teams all pulling in different directions? Are you finding it difficult to stand out? Do you feel that sometimes your prospects and customers just don't GET you? Do you feel that all they do is compare you with your competitors on price? That they don't know what makes you different? What makes you better? What makes you, you?

Find out the answers to these questions with Matt Davies!

What does it take to remain relevant after 50 years? Firstly, it takes a robust membership of global creatives who have made a commitment to shaping culture one pixel and activation at a time.

It also takes a visionary leader who not only understands the craft of design but also understands the role it plays in society.

Meet Cybelle Jones, CEO of SEGD, The Society of Experiential Graphic Designers

And my conversation with her was equally inspiring as it was thought-provoking.

What did we talk about?

✖︎ What it took to pull off a rebranding of a 50-year-old design organization where every member is equipped with opinions and advice

✖︎ How the brand evolution came to life on the web, in person, and what the future holds for the organization

✖︎ The importance of experiential design as it relates to building brands, connecting with diverse audiences, and the role technology plays in bringing it all together.

Cheers to a great week, Branders, and thanks for all the support.

Happy listening!

✌️ Steven & The Branders Magazine crew

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P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

️ Exciting News for Branders Magazine Subscribers! Get ready for a brand-tastic experience! Today, our fantastic host Steven Picanza ✌️ is sitting down with none other than the #1 branding & culture expert, The New York Times bestselling author, Martin Lindstrom!

Join us for a must-watch episode of "Talking with Branders," where Martin Lindstrom will unveil the secrets behind creating disruptive brands using the power of small data.

What are we learning today?

- Small data implication for creating disruptive and relevant brand and advertising campaigns

- The state of Branding and why we might be doomed

- The role culture plays in creating brand movements

P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.

P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do!

Ciao Friends,

Riddle me this. What’s the 1 activity that can take your brand from bland to grand? From puttering along the highway to being shot up into space?

Some may call it rebranding. Other’s may categorize it as a refresh. Whether it’s evolutionary or revolutionary, the truth is, brands need as much help understanding when it’s time to rebrand as much as they need help in facilitating the rebrand.

Luckily we have experts out there like Bill Kenney who literally wrote the book on rebranding and he’s our next guest to join us in the studio.

What did we talk about?

✖︎ What the not-so secret formula is to launching a great rebrand (hint: it includes the Executive Leadership Team)

✖︎ Rebranding failures and success stories including what Metallica has been able to do this past year

✖︎ How to measure the success of a rebranding initiative

Cheers to a great week, Branders, and thanks for all the support.

If you missed out on last week’s Friday Live, you missed a great chat with Arcui Usoara talking about the 5 secrets to creating a brand strategy that actually works. Watch the shenanigans HERE.

Happy listening!

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You ever come across that one idea, product, or solution that seems to stick with you through the day or even days?

Sometimes it could be a conversation with someone and they say something that just sticks.

Other times you may see a piece of design or creative that almost seems to haunt you in the most positive ways. It’s imprinted in your mind. It’s sticky.

This is exactly what we’re talking about today with Jeremey Miller, Author of Sticky Branding and Founder of Sticky Branding Agency.

What did we talk about?

✖︎ The entrepreneurial journey Jeremy went on from family business to best-selling author

✖︎ The secrets to what makes a great brand name

✖︎ The biggest mistakes brands are making today and how instilling a 3 M approach can alleviate these costly mistakes

Cheers to a great week, Branders, and thanks for all the support.

If you missed out on last week’s Friday Live, you missed a great chat with Bill Kenney talking about the 5 ways to tell if your organization needs a rebrand.

Tom Asacker is on another level. Besides being a trusted advisor to some of the worlds biggest and most successful brands, he’s also on a personal journey to help humans understand the role beliefs play in shaping our world.

Sounds right up my alley.

So when I had the chance to sit down and speak with Tom, not only did we instantly hit off because we share so many of the same beliefs, but I was instantly intrigued by his story how he has not only perceived as an in-demand creative brand consultant, but how he has always followed his heart to work on projects with a sense of purpose.

What did we talk about?

✖︎ How beliefs shape consumers and the brands leverage those beliefs to market

✖︎ The role philosophy plays in shaping brands and consumers

✖︎ His latest podcast where he’s speaking with some of the greatest minds of history who have lived before us

Cheers to a great week, Branders, and thanks for all the support.

If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

Happy listening!