Talking with Branders

When I sat down to chat with Luis Miguel Messianu, I had no idea what to expect. I mean, he’s the son of Romanian immigrants and was raised in Mexico. The cultural implications of this are tremendous.

However, during our conversation, I got the overwhelming feeling that I was speaking to a leader who is a maverick in our industry. Someone who is unapologetically sincere as he is smart.

How else could he have amassed a career as profound as he has?

What did we talk about?

✖︎ How brands like Coors, Pepsi, and McDonalds continue to stay relevant year after year

✖︎ Why DE&I isn’t enough in the branding/advertising industry

✖︎ Why brands must address multicultural marketing and how they can do so successfully

Cheers to a great week, Branders, and thanks for all the support.

If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

Happy listening!

We had an amazing conversation with Gary Kopervas, Founder & Chief Creative Strategist at Kopious Labs Brand Consultancy

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Ciao Amici,

Seattle is an interesting city. Have you ever been?

Underneath the shadow of Mt. Rainier sits a city full of culture and breakthroughs. Innovation and experimentation. Icons and Rebels.

So what does this all have to do with branding? Everything.

In this episode of the Talking with Branders Podcast, I sat down with Roger Starkweather on a seemingly sunny Seattle day.

What did we talk about?

✖︎ The role Seattle has played in shaping culture-shifting brands and movements.

✖︎ Why brand purpose is much more than a box to check. It’s a value to live by.

✖︎ How a city like Seattle has been able to incubate brands such as Starbucks, Microsoft, Boeing, and REI

Cheers to a great week, Branders, and thanks for all the support.

If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

Happy listening!

✌️ Steven & The Branders Magazine crew

P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.

Philosophy and branding seem to go hand in hand. It has helped me throughout my career not only from a personal perspective but most importantly from a ‘why does this all matter for an organization’s perspective.

There are so many shared tenants that to turn a blind eye to philosophy as a designer and brander could mean you’re missing out on ways to connect and scale.

All that aside, I’m thrilled to tell you about that one time I sat down with Jamie Ryder from The Stoic Anthenium, a copywriting consultant helping brands break through by looking inward.

If you’ve been living under a rock and don’t know who Debbie Millman is, here’s your brief introduction… She’s an artist, educator, writer, designer, curator, and host of the Design Matters Podcast.

G.O.A.T. status if you ask me. And I got the chance to interview her.

What did we talk about?

✖︎ Her battle with imposter syndrome and fear of failure, and how all of her experiences help to shape the creative work she does

✖︎ Her biggest takeaways from 15+ years hosting the Design Matters Podcast

✖︎ AI & design… What scares the shit out of her as we look towads the future

Cheers to a great weekend, Branders, and thanks for all the support.

If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

Happy listening!

One of the first recordings I did of this podcast is sure to be a fan favorite as I sat down with an old friend, colleague, and creative sparring partner Josh Roush from The Movetic, an intensely bold creative agency based our of SoCal.

What do you get when an Argentinian of Italian descent living in Madrid wants to talk about Pinky and The Brain?

A wildly energetic and engaging conversation with Cristian Saracco, that’s what.

He’s the founder of Allegro234, a FutureBrand advisor, and probably one of the most abstract thinkers I know.

On this new episode of Talking with Branders Podcast, we talk with Tim Martinez and John Bertino.

Both of them run TAG - The Agency Guide (a business I’m also associated with), an agency matchmaking firm that has helped hundreds of brands from Berkshire Hathaway to Jenny Craig to the small business down the street vet, procure, and engage with their agency partners.

Sean Riley is the Chief Dude at Dude Wipes. A flushible (butt) wipe brand looking to take on toilet paper head to head (Elon v Zuck anyone?) and own the category of buttoral hygene.

During our chat, we hit upon topics such as:

- The Dude’s start-up story from the dorm room to the incubator.

- Shark Tank and Mark Cuban’s guidance through the years

- How COVID and the great TP shortage were great for their brand

- Breaking the $100M mark

- And what’s in store for this dynamic and almost cult-like brand

In today's episode, we had a provocative conversation with Laura Thomas, SVP/Head of Strategy at Petermayer about the role of women in advertising!

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