Talks with Nstudio/كلام مع

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I am so excited to announce that i will be the exclusive podcast partner for film my design. FMD is the first and only design-film festival in the MENA region, held bi-annually in Cairo, Egypt. Leveraging Egypt’s strong, long-standing connection to the film world, FMD’s mission centers on telling inspiring, engaging, and thought-provoking stories on design, architecture and city life using film.

Our first guest is Basma Hamdy, designer, author, and educator from Egypt who specializes in Arabic typography and visual culture. She is the founding director of TypeAraby and co-author of Walls of Freedom: Street Art of the Egyptian Revolution (2014) and Khatt: Egypt’s Calligraphic Landscape (2018).

She will be moderating a panel during the event called “Material Cultures for Sustainable Living”. 

This panel discussion explores the innovative use of local materials to create environmentally responsible and culturally relevant design solutions.

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What does "To Make is To Be" mean? 

It means that your being is what you use to make.

What you make comes from a deep innate nature of who you are.

How do you know when you've found it? Listen now to find out.

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What does it mean to be a digital creator? having a voice that is heard by thousands, eyes on you and your life all the time, with endless expectations from you?

Amar Sibai, Lebanese digital creator and creative director , speaks to us on being relatable, genuine and creating a community through social media that transcends superficiality and one that becomes family in every sense of the word.

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I would like to begin by saying that what is happening now is not normal.

It is not normal to scroll and see endless images of dead bodies, children without limbs, mothers identifying the bodes of their babies, fathers trying to get their families from under rubbles of bombed buildings, and so much more..

Palestine is justice. Palestine is righteousness. Palestine is goodness. Palestine is bravery. Palestine is hope. Palestine is powerful.

So many lessons can be learned from Palestinians.

So those who speak up for Palestine are just, truthful, righteous, brave, hopeful, powerful people.

Speak up for Palestine.

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Everyone has their traumatic story. Behind every story though, is a teaching moment. It either changes you for the better or for the worse. It is your choice in the end.

Here I am sharing mine in hopes that you can find the silver lining in yours. 

Available on Apple Podcast, Anghami, Spotify & Youtube.

Production team: Seventh Era

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Hadeer Omar. What can't she do? 
Her passion for storytelling, cultural movements, and pop crosses disciplines within art, immersive technology, new digital media, photography, and film to present stories through her work. 
She found her way by utilizing digital and analog tools to observe her surroundings, document her process, and build a body of work that tells stories.
Listen now to know more about her, her work, and how you can do life YOUR way.

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What does it take to make a successful business, brand, or company? Is it strategy, execution, markets or external conditions? Not even close. Then whats the secret? Making it people centric. 

People always say business and love are like water and oil - the two can never mix. In this episode, I plan to prove otherwise. 

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We mentioned before in our “el shama3a” episode that in order to succeed, you need to start by being okay with failing. You will always be bad at something new. So unless you are willing to look like a fool, then you will never learn anything new. 

Experimentation is the foundation of every creative. There are so many levels you have to pass in order to have polished work. Expressing yourself creatively takes a whole lot of trial and error in order to know who you are and what work defines you. 

The Artist we have on this episode has been doing just that. Aya Tarek is a painter, street artist and illustrator with a portfolio filled of diverse art projects, feature films and art collaborations that draws international acclaim in major cities, from Sao Paolo to Frankfurt.

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I get asked sometimes why my work is very Egypt centered. 

Why do i use it as a backdrop? why are Egyptians my main subject? why the pyramids, the sphinx, the streets, the songs, the cities, the language..

Why don't I broaden my scope and answer to a more international audience? why don't I use other subjects or other elements?

I don't think  i've ever explained my perspective. or said why.

My answer is in this short (but sweet) episode. 

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This week we are having a really special episode with Asma Derouiche, Creative director at Studio 7; a concept store that offers a new retail experience for both designers and customers alike. 

Asma Derouiche is a product designer and interdisciplinary creative with an entrepreneurial mindset for herself and others. She explored the realms of Qatar behind an artistic lens and found that inclusivity, creativity, and collaboration is what this region is all about and decided to create a design hub centered around those three elemnts.

Studio 7 is devoted to empowering emerging designers by showcasing their work and, crucially, enabling them to commercialize it. This is achieved physically in-store at M7 and via a dedicated online platform, making their designs accessible to international audiences and consumers.

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