People don't remember when you do what is expected of you, but they will remember when you do the unexpected.

Giving away your best work for free might seem like a bad idea, but there is plenty of examples how that is exactly the best way to reach more people.

Some thoughts and take-aways from watching part 1 of the Netflix documentary on Bill Gates.

Yes, you need to stop the other team from scoring, but you only win by putting points on the board.

Now apply that to all other areas of life.

Brand awareness is more important now than ever before. This means that being well known, being famous,

Influencers have always been around, we just didn't call them that. Even Babe Ruth was paid to chew a certain brand of tobacco. More and more young people want to be social media influencers when they grow up. So what do we do with this? Good thing? Bad thing?

Desperation can lead to innovation, but also can lead to doubling down on the status quo. What are you going to choose.

How did one man unite nomadic tribes in north east Asia and take over the world. More importantly, what can we learn and implement from history?

When it comes down to the best movies, the best burger, the best insurance broker..who gets to decide?

We often think we make decisions based on logic and mistakenly think others do as well. Instead, we need to realize our decisions are based on emotion more than the facts.