Tall Americano

As a Christian that also thinks, reads, and talks a lot about marketing, brand awareness, marketplace effectiveness, etc., I often consider how much should the church (Christians) should think about marketing. It's not a business, but the Christian faith is built on sharing and spreading the message.

I love shows like The Biggest Loser and America's Got Talent because for the moment where we recognize people's hard work and talent. How can we leverage that in everyday life though?

Maybe word of mouth is the best form of advertising, but it can only take you so far if you don't have the trust of people.

Now more than ever, we have something called decision fatigue. We have too many decisions to make and for some, it become paralyzing. How can we do something about it?

Not many expected that the country of Canada that is known for hockey, would all of sudden, be crazy about basketball. How did the culture change so fast and so wide reaching?

We all are really in the same business, people. No matter what we do with our time, how we see and treat people makes all the difference.

I discovered this week how much I value consistency. Why it matters and how I need to be consistent in what I do.

When it comes to whatever we do, we are either like the red carpet on Hollywood Blvd. or the overweight, dirty spiderman trying to beg for a buck.

We know the sayings "don't fly too close to the sun" and "better safe than sorry", but do those warning apply to us any longer?

If you judge a fish on how well he climbs a tree, he will spend his life thinking he is dumb. This quote and more on how we need to understand what game we are made to play.