Joanna Alm is definitely a name you should know if you
work in specialty coffee-- after running a coffee bar in Oslo for a few years,
she moved home to Sweden, and started working at Drop in 2010. A few years
ago, Joanna became partner in the company and is now the CEO, head roaster, and
green coffee buyer at Drop Coffee. If you're not familiar with Drop, you might recognize
Joanna from World Coffee Roasting Championship: she won the Swedish Roasting
Championship two years in a row, placing 3rd (2014) and 2nd (2015) at the worlds.
Joanna's talk, "Espresso: Letting the origin speak
from the cup", is all about her vision, for both roasters and baristas, to
work with coffee in a way that keeps the most possible tasty flavours in the
final cup. A strong argument for moving away from roasting for brew method so
that we can better focus on showcasing what is inherently present in the
quality of the green bean, Joanna's talk offers a look at the vision driving one
of specialty coffee's most well-known and respected brands.