The Lawyer's Edge

Tara Stingley | How to Become a Visible Expert in Your Practice Area


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Those first travelers making their way West did so without a roadmap. But in taking the opportunity, they paved the way for the nation's expansion.

That spirit of the West is very much rooted in Tara Stingley and the Nebraska law firm of which she is a partner. As the first woman to serve on Cline Williams' executive committee, she challenged other members to think about how they defined issues and the impact of their decisions.

She also established her niche as an employment law expert within the legal community. Laying down that foundation has paid dividends in affording her opportunities, as it can for you, too. And unlike that first wave of westward travelers, you don't have to go forward blindly; Tara has tips to help you build your roadmap to greater visibility.

In this episode of The Lawyer's Edge podcast, you'll hear about the payoff potential in raising your profile and building your brand as a subject-matter expert and how to start proactively doing it (even if you're still a young lawyer). Tara will also discuss the importance of representation, the need for professional women to stop underestimating their value, what plays into a client's decision to pick you over others, and so much more!

1:51 - How Tara became a lawyer and partner at Cline Williams and how the law firm differs from others

9:51 - The importance of Tara's role as the first woman on the firm's executive committee

13:22 - Why you should strive to increase your visibility as an expert in your field, even when you can't see an immediate payoff

20:58 - How lawyers can create branding opportunities for themselves rather than wait for them to appear

25:06 - The mindset you need for approaching opportunities to raise your profile and ultimately get clients you want to work with

29:40 - An essential piece of advice for professional women (especially those dealing with imposter syndrome)

Connect with Tara Stingley

Tara Stingley is a Partner Cline Williams and the Chair of it's Labor and Employment Law section. Cline Williams, established in 1857, is Nebraska's oldest existing law firm and is a full-service firm with approximately 60 lawyers working in 5 offices located in Nebraska and Colorado. Tara is also the firm's primary representative to the Employment Law Alliance, the largest international network of labor and employment lawyers. Tara focuses her practice on employment law, advising businesses in a variety of industries on compliance with federal, state, and local employment laws and regulations.

Cline Williams

Employment Law Alliance

Tara Stingley on LinkedIn

Mentioned In How to Become a Visible Expert in Your Practice Area

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The Lawyer's Edge

SPONSOR FOR THIS EPISODE…

Today's episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.

Each member of The Lawyer's Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.

To get connected with YOUR coach, just email the team at [email protected].

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The Lawyer's EdgeBy Elise Holtzman

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