Nick Berry, CEO of Origin Acoustics, joins Brent Sonnek-Schmelz and Matt Bernath to unpack the real-world impact of tariffs on manufacturing, pricing, and the entire CI channel. From raw materials to tooling logistics, Nick explains why moving away from China isn’t as simple—or as cost-effective—as many believe.

The conversation explores the complex web of contract manufacturing, the myth of identical off-the-shelf products, and the financial strain tariffs place on vendors who must absorb rising costs before products ever reach a shelf. Nick outlines how inventory strategy, cash flow management, and pricing shifts are now boardroom-level priorities.

For integrators and resellers, the episode delivers a clear message: manufacturers are absorbing more risk than it appears. As costs climb and timelines tighten, the entire industry is under pressure. Staying informed and responsive isn’t optional—it’s the only way forward.