Tash Insights

In this episode, Tash explores a radical 18-month experiment in "testing in public" using AI digital twins and avatars to solve the production crisis.

For many creators and business leaders, the pressure to be "camera-ready" is a constant drain on resources. From waiting for the right "mood" to managing the logistics of filming, the human element is often the only thing standing in the way of consistent output. 

By deploying half a dozen digital versions of themselves, Tash has effectively automated her personal brand, allowing her team to bypass the "founder bottleneck" entirely.

At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer.

In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personality, and consistent visibility.

This panel was recorded live at EmpowHER.

Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash.

The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuilds that ultimately unlocked scale.

Through a guided Build → Break → Rebuild discussion, the panel covers:

• Core beliefs founders held early on that later turned out to be wrong
• How customer behaviour forced product, brand or positioning changes
• The operational realities of scaling CPG brands
• Where AI and automation genuinely help, and where human judgement still matters
• Why trust, credibility and figurehead-led brands remain powerful growth levers

Panelists Anna Persaud, CEO of This Works, Julietta Contoguris of Heights, Tash, and Natasha Whiting of Dozzz Sleep and Kollo Health share unfiltered insights.

If you’re building, operating, or investing in consumer brands, this session offers an honest look at what growth really looks like behind the scenes, and why most successful brands aren’t built in a straight line.

James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.

From scaling content without burnout to why creators are earning more (not less), this clip breaks down:

 • Why UGC never truly scaled
 • How AI twins unlock content volume at speed
 • What the “lazy creator era” really means
 • Why IP is becoming the most valuable asset in marketing

🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.

Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group.

Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture have shaped a model that challenges traditional advertising norms.

Now, Transact Media Group is redefining how brands think about performance marketing, using real purchase data, guaranteed CPA models, and a growing ecosystem of commerce and media products to drive measurable business outcomes.

This is an honest, behind-the-scenes conversation about building fast, staying nimble, and creating a defensible business in a complex advertising landscape.

You’ll hear:

• How outcomes-based marketing changed the way brands buy media
• Why transactional data became the core competitive advantage
• What it really took to scale a business globally in under a year
• How empowering young talent unlocked rapid product innovation
• Why the future of advertising sits at the intersection of media, commerce and finance

It’s sharp, insightful, and essential listening for founders, marketers, and anyone building in performance-led growth.

In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands.

Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business.

Expect insights on:

• How Straand turned “scalp shame” into a beauty movement
• The creative strategy behind Three Warriors’ “daily radiance” success
• Funding models that actually work for different types of brands
•  How Meagan uses AI to save time and scale smarter

A must-listen for founders and beauty brand builders ready to rethink what’s possible.

In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. 

Maxine is one of the UK’s best-known DTC success stories.

Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.

 In this special CEW webinar, Tash explores how AI, avatars, and digital twins are transforming the beauty, personal care, and wellness industries.

From the rise of digital twins and UGC avatars to the risks, opportunities, and creative possibilities, Tash shares her first-hand experience testing this technology across brands, retail, and content creation.

You’ll learn:

• Beginner use cases for brands and personal brands
• Public perceptions and the risks to consider
• How avatars can scale content output without replacing human creativity
• What’s coming next in this fast-moving space

📌 Hosted in partnership with CEW, this webinar is a must-listen for anyone in beauty and wellness curious about where AI is headed.

🎧 Search Tash Talks on Spotify & YouTube

In this special episode of Triffin Live, Tash is joined by Lizzie Lord of Piper and Franklyn Martin of Triffin to unpack one of the biggest decisions every founder faces: funding.

From private equity to bootstrapping, and from good debt vs bad debt, they explore how consumer brands can make smarter choices about capital—without losing control along the way.

Expect practical insights on:

• When debt can accelerate growth (and when it can be dangerous)
• How equity investors like Piper assess brands
• The psychology of control when taking on funding
• Why building long-term investor relationships matters

🎥 Search Tash Talks on YouTube to watch the full conversation.

This week, Tash is joined by two brilliant women helping others redefine their relationship with work and success: Amelia Sordell, founder of personal branding agency Klowt, and Alina Addison, author of The Audacity Code and founder of Adaptaa.

We talk about:

• Why you are not your job title – and how to build a brand around who you are, not what you do
• The impact of early conditioning on our career choices – especially for women
• How to design your “second mountain” (even before you’ve finished climbing the first!)
• Practical tools for rethinking identity, personal growth, and long-term ambition

It’s honest, punchy and packed with insight for anyone navigating career pivots, burnout, or a desire to work on something that matters.

🎧 Search Tash Talks TV on YouTube to watch the episode
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