Tash Insights

At Tash's latest Future Proof event in London, she sat down with Marc Curtis of Houlihan Lokey — one of the leading investment advisors in the consumer space — to talk about how brands are evolving in a digital-first world.

Marc shares the fascinating story behind The Pink Stuff, a viral cleaning product that scaled from discount shelves to global cult status without spending a penny on paid advertising — all thanks to a perfectly timed boost from Mrs Hinch and TikTok’s 'CleanTok' trend.

They also discuss:

• What makes a consumer brand attractive to buyers
• Why social commerce is coming (even if most brands aren’t ready)
• The rise of authentic, UGC-first strategies over paid performance
• Why livestream shopping could become the new QVC
• How brand founders can prepare for a future of agile, omnichannel growth

As part of her Future Proof events in London, Tash sits down with Levi Levenfiche, co-founder of PerfectTed—the matcha-powered drinks brand taking over your social feed and supermarket shelf.

Levi shares how he and his wife (and brother!) turned a kitchen-table startup into a fast-growing, profitable business—with no VC funding, no Meta ads, and a whole lot of LinkedIn. 

He breaks down what it’s really like building in public, why PerfectTed went retail-first instead of chasing DTC, and what it was like landing all five dragons on Dragons' Den (but only sealing one deal).

From team challenges to bold retail bets, this one’s packed with unfiltered advice and future-facing insights from one of the UK's most exciting challenger brands.

Lisa MacFarlane co-founded The Gut Stuff after an unexpected twist in her career as a globe-trotting DJ. In this episode, she chats with Tash about launching one of the UK’s most recognisable gut health brands—without a business background, a plan, or even knowing what a founder was.

She opens up about:

• How a twin study changed her life
• Building a brand before building a business
• Learning to speak the “commercial language” of investors
• The juggle of motherhood, media, and manufacturing
• Why her ambition grew after becoming a parent

A must-listen for anyone curious about gut health, retail growth, and the unfiltered reality of scaling a brand while raising a family.

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In this unapologetically honest and energising episode, Tash is joined by Emma Sayle—founder of Killing Kittens, the female-led brand that’s revolutionised how women connect with intimacy, empowerment, and each other.

Emma opens up about launching her bold idea two decades ago, the sexism and double standards that fuelled her fire, and how she went from a 45-person masked party to building a global movement with over 200,000 members and events across the world. She shares what it’s like fundraising in the intimacy space, the reality behind her “glamorous” brand, and why she’s now expanding into cruises and global lifestyle ventures.

Expect frank discussion on:

• The confidence crisis women face in midlife—and how Emma helps them reclaim themselves
• Why good sex isn’t about partners—it’s about mindset
• How Killing Kittens became a brand bigger than its parties

🔥 “If you can ask for what you want in the bedroom, you can ask for what you want in the boardroom.”

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After 25 years at the top of British journalism, Eleanor Mills was unexpectedly pushed out of her role at The Sunday Times. What followed was a complete reinvention—personally, professionally, and spiritually. In this powerful episode, Eleanor joins Tash to share her story of midlife transformation, the birth of her community platform Noon, and why she believes women over 50 are just getting started.

They dive into everything from surviving redundancy and finding purpose again, to psilocybin journeys in Jamaica, silent retreats, and the cultural invisibility of women in their 50s. Eleanor also explains why she coined the term "Queenagers"—and how women can reclaim their joy, ambition, and identity in the second half of life.

Whether you’re navigating your own transition or just curious about what comes next, this episode is packed with vulnerability, wisdom, and practical insights.

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Tash kicks off Season 4 with an iconic guest: British jewellery designer Dinny Hall, whose eponymous brand is celebrating an incredible 40 years in business.

From launching her graduate collection at Liberty to becoming a creative fixture in Notting Hill—Dinny shares the highs and lows of a four-decade entrepreneurial journey. She opens up about landing major film and celebrity moments (yes, even Prince William is a fan), surviving a business-threatening court battle, and the emotional toll of building a brand while raising a child as a single mum.

This episode is a masterclass in creative endurance, resilience, and what it takes to build a brand that outlives trends. A must-listen for any designer or founder with big dreams—and the grit to make them happen.

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In this fiery episode of Triffin's Founder Stories, Tash sits down with Elissa Corrigan, the straight-talking founder of Elle Sera, to explore what it really takes to launch a luxury supplement brand with no investors, no business plan… and no filter.

Elissa shares how a single Facebook message during lockdown led her to create The Golden Pill, a libido-boosting supplement that’s sparked tabloid headlines and thousands of loyal fans. From a kitchen-table idea to a viral Daily Mail moment and an unexpected deal with Selfridges, this is a raw and inspiring founder story you don’t want to miss.

Expect unfiltered truths on:

• Why women’s sexual wellness is still so taboo
• How she built a profitable DTC brand without paid ads or influencers
• What she really thinks about Facebook ads, investor culture, and building brands for women who don’t want fluff

Bold, brilliant, and completely unapologetic—Elissa is proof that you don’t need to play by the rules to build something that works.

Tash Talks is proudly brought to you by Recharge—the number one tech for smarter subscription experiences.

What happens when a single photo shoot becomes the DNA of an AI avatar?

In this special episode of Tash Talks, photographer and creative director Hana Noguchi joins Tash to reflect on the personal brand shoot they created together—one that would later be used to train Tash’s hyperrealistic digital twin.

From her journey into photography as a teen in South Korea to testing new models at IMG and working with influencers, Hana shares her insights on building trust, creating comfort on set, and capturing authentic personal brands. The two also explore the rise of AI avatars, what makes a truly impactful image, and how real-life energy and emotion can shape the digital world.

📸 Expect behind-the-scenes stories, honest thoughts on tech disruption, and a few thoughts on whether every influencer will eventually need a digital twin.

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In this special episode of Tash Talks, Tash sits down with Leon Hughes—Partner at Piper Private Equity and one of the UK’s leading voices in brand investment.

Leon reveals what it really takes to go from startup to brand legend—sharing hard-won insights from 40 years of consumer brand investments, including Maximuscle, Bloom & Wild, Wild Nutrition, Yard Sale Pizza and Ancient + Brave.

Expect straight-talking advice on:

• What sets standout consumer brands apart
• How to win during downturns (Piper’s best exits happened in recessions)
• Why betting on different is non-negotiable
• And how Leon personally went from founder to investor 

This is a must-listen for founders who want to grow not just big—but brilliantly.

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 ✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

In this game-changing episode of Tash Talks, Tash sits down with Shwetank Tamer, founder of Cooee, for a masterclass in conversion rate optimisation, on-site personalisation, and how to make every website click count.

If you run an e-commerce brand or work in digital growth, this one’s essential listening.

From why most sites fail to convert (hint: it's not your ad creative), to how Cooee tracks 200+ real-time visitor behaviours and customises every touchpoint, Shwetank breaks down why personalisation isn’t just a nice-to-have—it’s a revenue driver.

Tash and Shwetank also dive into the rise of TikTok and ChatGPT as new gatekeepers of traffic, the true cost of popups, and how CRO can make or break your ROAS in 2025 and beyond.

💡 Get ready for insight-packed truths, smart frameworks, and brutally honest advice on where e-commerce brands should focus now.

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