I followed the trail of my favourite pesto and plant-based cheese sauce and it led me all the way to Quebec, and Le Grand and co-founder Tatiana Bossy.

In this episode of Aisle 42 Tatiana shares her journey through the business world of the once trendy now mainstream plant-based movement. We talk about her approach to wholesome ingredients and their efforts to source products from suppliers who give a damn about people and the planet. Tatiana also envisions a future where dairy-free and high-quality products truly make consumers' lives easier - which is something we can all appreciate.

We also talk about their bold expansion into Western Canada and we even give a shout out vegan celebrities Pamela Anderson and Bryan Adams.

To learn more about these products and where to find them go to https://lovelegrand.com.

To learn more about who’s behind this podcast go to: https://www.ethicalfoodgroup.com/podcast

Here’s a quick summary of this interview:

Global Phenomenon: Tatiana Bossy discusses how the plant-based movement has transformed from a fringe trend to a global phenomenon.

Focus on Health and Wellbeing: Emphasis on improving health, wellbeing, and energy through plant-based nutrition.

Sustainability Efforts: Le Grand focuses on sustainability by using real plant-based ingredients and sourcing from conscientious suppliers.

Local and International Sourcing: They aim to buy more from Canadian suppliers but also source sun-dried tomatoes from Turkey due to climate constraints.

Celebrity Endorsements: Tatiana shares a story about Pamela Anderson and Bryan Adams, both committed vegans, trying Le Grand's products.

Missed Endorsement Opportunity: Pamela Anderson tried Le Grand's products but didn't publicly endorse them, which Tatiana found unfortunate.

Product Availability: Le Grand's mac and cheese sauce is now available at Whole Foods and will be promoted throughout the summer.

Negotiations with Save-On-Foods: Tatiana is negotiating with Save-On-Foods to bring their mac and cheese sauce to stores in the fall.

Independent Grocers: The mac and cheese sauce will also be available at various independent grocers across the West.

Positive Reception: Corwin Hiebert praises Le Grand's products, expressing gratitude for their quality and the passion behind their creation.