Season Six of The Food Professor Podcast, presented by Caddle, kicks off with hosts Michael LeBlanc and Dr. Sylvain Charlebois diving into a whirlwind of summer news, trade turbulence, and big-picture food industry shifts. This debut episode sets the tone for what promises to be a dynamic and thought-provoking season.

Michael and Sylvain begin with personal updates from a busy summer, including travels to Quebec City, Sylvain’s new role as Visiting Scholar at McGill University, and Michael’s experiences covering retail in New York. They also announce that full video episodes of The Food Professor are now available on YouTube, expanding the show’s reach as podcasting and video continue to converge.

The discussion quickly pivots to critical economic and policy issues. The hosts unpack Ottawa’s decision to end retaliatory countervailing tariffs on U.S. food imports—a move Sylvain argues was long overdue, as tariffs only raised costs for Canadian consumers while doing little to protect domestic industries. With food inflation running hot, Sylvain predicts prices will ease by early fall, pointing to statements from Loblaw CEO Per Bank as validation.

From there, the pair explore the elimination of the U.S. “de minimis” exemption, a decision with far-reaching consequences for Canadian small businesses and independent food producers shipping across the border. Michael emphasizes how indie retailers relying on U.S. customers will be hit hardest, while Sylvain warns that Ottawa must address Canada’s own $150 threshold to avoid worsening inequities.

The conversation expands globally with a deep dive into China’s escalating tariffs on Canadian canola, pork, and lobster—measures Sylvain interprets as retaliation for Canada’s 100% tariff on Chinese EVs. He makes the case for a more nuanced approach: segment tariffs between luxury and affordable EVs, allowing consumers greater choice while protecting farmers from geopolitical fallout.

Other highlights include an analysis of the pickle aisle—yes, really—where the Bick’s withdrawal from Canada illustrates the tangled realities of cross-border food supply chains. The hosts also discuss Dr Pepper Keurig’s acquisition of JDE Peet’s, situating it within a larger trend of consumer packaged goods giants restructuring in response to inflation, climate change, GLP-1 weight-loss drugs, and a rewiring of global trade flows.

The episode wraps on a lighter note, celebrating the Canadian arrival of Bobby Flay’s Burger concept and teasing next week’s guest, Globe and Mail journalist Greg Mercer, author of The Lobster Trap.

With sharp analysis, lively banter, and a keen eye on the forces reshaping food and retail, Michael and Sylvain set the stage for a season that will track how consumers, farmers, and retailers navigate inflation, trade disputes, shifting supply chains, and new food trends.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special summer bonus episode of The Food Professor Podcast, Michael LeBlanc sits down with Brian Choi, CEO of The Food Institute, for a candid conversation recorded live at the SIAL Canada show. Born in Calgary and now based in New York, Brian brings a unique global perspective on food, trade, and the evolution of consumer behavior.

Brian shares the remarkable story of how he acquired the Food Institute in January 2020—mere weeks before the pandemic upended the world. At that time, the Food Institute was a dated print publication struggling to remain relevant. Within two weeks of acquiring the business, Brian devised a three-point turnaround plan and secured early investment, transforming the brand into a digital-first media, data, and advisory company serving clients across food manufacturing, retail, and foodservice. Today, the Food Institute offers proprietary real-time analytics—drawing from menu data, retail insights, and social listening—akin to a Bloomberg terminal for the food industry.

From there, the conversation shifts to the pressing challenges shaping the global food landscape. Brian breaks down the impact of U.S. tariffs on food and beverage markets, noting how they have eroded trust in trade relationships and forced companies to reassess strategies. He explains that unlike the pandemic, where leaders expected a “return to normal,” today’s tariff-driven environment represents a systemic shift. Companies must now prepare for lasting volatility, requiring a new generation of leaders skilled in scenario planning, geopolitical awareness, and rapid adaptation.

Brian and Michael explore how these trade disruptions may push Canada to diversify away from its overwhelming reliance on U.S. markets, drawing comparisons to Australia’s successful diversification strategy. They also discuss the challenges of expanding into complex regions like India and Europe, and the critical need for stronger public-private partnerships to strengthen global trade relationships.

Looking to the future, Brian reflects on where he would invest $20 million in the Canadian food sector. His answer? Areas that blend health, wellness, and innovation, particularly cleaner ingredients, nutraceuticals, and underutilized natural resources such as berries rich in antioxidants. While he expresses caution about the long-term implications of GLP-1 drugs like Ozempic, he acknowledges their disruptive influence on consumer eating habits and the opportunities this shift may create for food companies.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this flavour-packed episode of The Food Professor Podcast, recorded live at the SIAL Canada Food Innovation Show, Michael LeBlanc and Sylvain Charlebois welcome Dieter Heidegger of Moosbrugger, for an in-depth conversation about the art, tradition, and innovation behind Austria’s award-winning cheeses.

Dieter shares the fascinating story of Moosbrugger’s humble beginnings, tracing its roots back to the owner’s father-in-law, a master cheesemaker who started selling cheese from the back of a car. Through passion, creativity, and an unwavering commitment to quality, the company has grown into an internationally recognized brand—most recently winning a gold medal in a prestigious blind tasting in France for its distinctive pine-covered semi-hard cheese.

Listeners will learn how Moosbrugger’s cheeses stand out in a crowded market through a combination of small-scale, sustainable farming, traditional production methods, and a willingness to innovate with unique flavours that surprise and delight consumers. Dieter explains why sourcing from small farms, minimizing transportation, and working with master cheesemakers ensures both exceptional taste and environmental responsibility.

The conversation also dives into the global trade landscape, with Dieter offering first-hand insights into how COVID-19 and shifting geopolitical dynamics have reshaped production strategies, sourcing decisions, and international market opportunities. From reducing dependency on far-flung suppliers to embracing slower, more deliberate distribution models, Moosbrugger is adapting to a more resilient, future-focused approach to food production.

Innovation plays a central role in Moosbrugger’s long-term success. Dieter reveals how the company’s development process blends open-minded trend awareness with rigorous product testing to ensure new creations meet both creative ambitions and consumer demand. By testing with unbiased panels and allowing products to develop over years rather than months, Moosbrugger ensures each launch is built for lasting success.

From Austria’s deep culinary heritage to modern market challenges, this episode offers a rare behind-the-scenes look at a company balancing tradition, creativity, and global competitiveness—all while producing some of the world’s most distinctive and delicious cheeses. Whether you’re a cheese lover, food industry professional, or fan of entrepreneurial success stories, this episode will leave you hungry to taste the pine-covered perfection that’s turning heads in Canada and beyond.

https://www.kaese-moosbrugger.at/en/

https://www.advantageaustria.org/ca/servicecenter/Buero-Toronto.en.html

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this flavourful episode of The Food Professor Podcast, host Michael LeBlanc welcomes Shruti Priya Agarwal and Akshay Kalekar, the co-founders of Whipdd, a rising Canadian food startup transforming the humble butter into a flavour-packed experience. Born from a spark in a home kitchen in India, their story is one of culinary creativity, entrepreneurial hustle, and cross-continental ambition.

Shruti, a trained chef with over a decade of experience in the pastry world, first started crafting flavoured garlic butter for friends and family. The rave reviews led to the idea for a scalable product. Upon moving to Canada during the pandemic, she reconnected with Akshay, a fellow business school alum and serial entrepreneur with a background in hospitality and fresh food delivery. Together, they brought Whipdd to life.

What started as a kitchen experiment has become a full-fledged brand now carried nationally in Whole Foods Market locations across Canada, thanks to distribution support from Tree of Life and national brokerage by Sinn Solutions. Their product line features five standout flavours: Herb & Garlic, Smoked Chilli, Strawberry, Honey Cinnamon, and Real Strawberry — all crafted with high-quality Canadian dairy and clean, simple ingredients.

Michael samples each on mic (yes, it's mouthwatering!) while Shruti and Akshay discuss the importance of natural ingredients, consumer feedback, and flavour innovation. They reveal how they're rapidly scaling up, with upcoming product extensions including a 250g herb & garlic butter brick and single-serve portion cups for airlines and hotels.

Their vision goes beyond groceries. The duo is actively exploring foodservice partnerships, airline catering, and big-box retail listings with the likes of Costco, Farm Boy, and Sobeys. And with global interest bubbling up, the Whipdd team is positioning itself for an international takeoff.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this deliciously inspiring episode of The Food Professor Podcast, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down live in person in Toronto at the SIAL Food Innovation show with Tamara Al Dip and Yazeed Yasin, the dynamic husband-and-wife duo behind NanaShake, a frozen treat brand making waves with their vegan-friendly, upcycled banana-based pops.

Fresh off their win at the SIAL Canada pitch competition, Tamara and Yazeed share their entrepreneurial journey, rooted in a desire to find a healthy, asthma-friendly dessert for their son. What started as a scoop shop in Toronto has since evolved into a thriving CPG brand available in over 1,200 stores across Canada, including Metro and Sobeys. Their product? A naturally sweet "smoothie on a stick" that's dairy-free, low in added sugars, and made with their cashew milk. As they proudly proclaim, NanaShake is "shaking up the ice cream category"—literally.

Throughout the episode, listeners will hear the heartwarming origin story of the brand, the family's immigration to Canada, and how their kids have played an active role in the business, including their daughter landing a major retail listing at just 12 years old. The couple's passion, purpose, and persistence shine through, particularly in their discussion of using upcycled bananas to align with the UN's Sustainable Development Goals for responsible consumption and production.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this sizzling episode of The Food Professor Podcast, recorded live at the SIAL Canada food innovation show in Toronto, co-hosts Michael and Sylvain welcome Pierre-Olivier Drouin, Co-Founder of Firebarns, the fast-growing Quebec-based condiment company that brings flavour-first hot sauces to shelves across North America.

Pierre-Olivier shares his unexpected journey from banking at RBC to launching Firebarns after a revelatory encounter with spicy wings during a hockey game in Florida. Inspired by that moment, he partnered with longtime friend Frank to build what they dreamed would be the next Tabasco—made in Canada. Their goal? A bold brand that flips the script by delivering taste before heat.

Launched in 2015, Firebarns quickly became Quebec’s first dedicated hot sauce brand. Since then, it has expanded into a diverse product line that includes BBQ sauces, ketchup, mustards, and Sriracha—all made with Canadian ingredients and designed for broader family appeal. Their innovative packaging—30% recycled squeezable plastic bottles—has helped the brand stand out in crowded condiment aisles and reflects their commitment to sustainability.

Pierre-Olivier discusses how Firebarns has scaled, with distribution now in over 1,100 U.S. stores and more expansion underway, including Texas-based H-E-B. He opens up about navigating international trade headwinds, such as tariffs, and how careful financial planning and food costing helped buffer against unexpected 25% duties. His insight offers valuable lessons for other CPG entrepreneurs seeking to expand across borders.

The episode also dives into Firebarns’ savvy use of influencer marketing and content creation to build a passionate community of fans, especially among younger consumers aged 25–45. Drouin emphasizes the power of authenticity—whether through engaging product demos or the story of Barney, the company’s late bulldog mascot and original “CEO,” now succeeded by Barney Jr.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this live episode from the SIAL Canada show floor in Toronto, we welcome a very special guest: Laura Brehaut, Food Reporter at the National Post. With a thoughtful blend of experience in anthropology, media production, culinary training, and a deep journalistic instinct, Laura offers a compelling perspective on Canada's evolving food landscape and how stories around food intersect with culture, politics, health, and economics.

Co-hosts Michael LeBlanc and Dr. Sylvain Charlebois flip the script by interviewing Laura, who is usually the one asking the questions. Laura shares how her journey began in anthropology and linguistics before transitioning into media, where her love for storytelling led her to online radio and digital journalism, long before podcasts were mainstream.

As a seasoned journalist, Laura offers a behind-the-scenes look at the tradecraft of reporting in today's rapidly changing media landscape. Despite the pressures of multi-platform content, Laura remains grounded in the written word, driven by a sense of purpose and a commitment to serving her readers. Her curiosity and dedication to integrity shape her reporting, which spans a wide range of topics, from Canadian whiskey to protein trends and food sustainability.

The conversation dives into key themes for 2025, including the continued momentum of the "Buy Canadian" movement, the impact of GLP-1 drugs like Ozempic on food choices, and a renewed focus on fibre and functional ingredients. Laura also weighs in on the rise of alternative proteins and blended meat products, highlighting recent research showing their increasing consumer acceptance, especially among omnivores.

She speaks candidly about the role of AI in journalism, the importance of authentic storytelling, and why she would never buy an AI-generated cookbook. Her advice for aspiring reporters? Stay curious, stay humble, and never assume you know how an interview will go.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special summer bonus episode of The Food Professor Podcast, co-Michael interviews Ed Madronich, President of Flat Rock Cellars, recorded live at the Ontario Craft Wineries Conference in Niagara Falls.

As part of the podcast's summer series highlighting thought leaders in the Canadian food and beverage industry, this episode delves into Ed's personal and professional journey through the wine industry and the evolution of one of Ontario's most celebrated wineries.

Ed shares how a chance trip to France at age 19 sparked his lifelong love for wine—an encounter that led to a career built on passion, community, and a dedication to quality. He reveals the philosophy that drives Flat Rock Cellars: celebrating "place" by making wine that reflects the soil, slope, and unique geography of the 20 Mile Bench in the Niagara Peninsula, while breaking down the traditional, often intimidating barriers to wine appreciation.

The conversation encompasses not only terroir and taste, but also strategy, particularly in terms of market access and retail. Ed opens up about his unorthodox but successful approach to distribution, including the brand's strong presence in Costco. He emphasizes relationship-building over aggressive selling and explains how Flat Rock positions itself as a true partner to retail and restaurant buyers. "We don't push product," he says. "We build long-term trust and deliver exceptional value."

With a customer-first mindset and a refusal to compromise on quality or authenticity, Flat Rock has earned industry-wide respect. Ed discusses how the brand's low-margin, high-quality model has even challenged global competitors, and how his team constantly works to overdeliver, producing $25 bottles that sommeliers say rival the quality of $50 wines.

From label design to customer education, the episode is packed with insights for anyone interested in craft winemaking, retail dynamics, or brand storytelling. Listeners will come away inspired by Ed's down-to-earth leadership and his clear commitment to helping consumers connect with wine, not through pretension, but through joy, passion, and a sense of place.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this insightful summer bonus episode of The Food Professor Podcast, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down with Keith Currie, President at the Canadian Federation of Agriculture, live from the floor of SIAL Toronto. Representing more than 190,000 farmers and ranchers across the country and an eighth-generation farmer himself, Currie provides a candid, wide-ranging view on the future of Canadian agriculture—and why it's time for policymakers to pay closer attention.

Currie highlights that agriculture contributes more than $150 billion to Canada's GDP and employs 2.5 million Canadians, surpassing the combined total of the auto, forestry, oil and gas, and steel industries. Yet agriculture remains a "quiet success story," underrepresented in national economic strategy. He argues that improved connectivity between farm producers, food processors, retailers, and policymakers is essential for ensuring sustainable growth.

Topics include the implications of carbon pricing on rural producers, where Currie underscores the infrastructure gap that limits farmers' ability to adopt greener technologies. He advocates for more innovative climate solutions—such as cap-and-trade and regionally tailored resiliency programs—that don't unfairly penalize producers while acknowledging that border carbon adjustments are rapidly approaching in trade policy.

Currie also stresses the importance of regulatory reform, referencing Ontario's red tape reduction model as a blueprint. Trade remains a central pillar of his advocacy, particularly in addressing non-tariff barriers and ensuring that agreements are effectively enforced, especially in complex markets like India.

On the issue of succession planning, Currie discusses tools now available to help multi-generational farm families transition wealth and ownership without heavy tax burdens. With rising land values and farm assets, he emphasizes the need for financial institutions and governments to support the next generation of agricultural leaders.

Throughout the conversation, Currie brings passion, realism, and a long-view perspective on agriculture's unique position in the Canadian economy. He calls on policymakers to shift from viewing farming as a sector in need of aid to one of untapped potential and national strength.

From food security to innovation and sustainability, this episode is a must-listen for anyone who eats, votes, or works in the food industry.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special summer bonus episode of The Food Professor Podcast, recorded live at the SIAL Food Innovation Show in Toronto, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois welcome two exceptional guests: Joanne McArthur, President of Nourish Food Marketing and co-chair of the SIAL Innovation jury, and Chantal Van Winden, CEO of Olimega and this year’s SIAL Innovation Gold Medal winner. The episode dives deep into Chantal’s award-winning product—Camelina oil with a buttery flavour—unpacking its health benefits, sustainable production, and commercial potential.

Chantal shares the remarkable 18-year journey behind the development of camelina oil, a uniquely Canadian innovation. With 35% Omega-3, high antioxidant content, and an exceptionally high smoke point (475°F), the oil is a healthy, locally grown alternative to avocado and olive oil. Grown in cold climates with short growing seasons, camelina thrives in Northern Quebec and supports sustainable farming practices, including soil health improvement and pollinator partnerships with beekeepers.

Joanne offers behind-the-scenes insight into the SIAL Innovation judging process, where over 170 products from more than 70 countries are evaluated. She highlights the rigorous selection process and emphasizes why Chantal’s camelina oil stood out—not just for its health properties but also for its taste, innovation, and commercial viability. The buttery flavour was developed through natural aroma infusion and is particularly suited for applications like popcorn—a detail that excited the hosts and exemplifies the product’s consumer appeal.

Beyond its nutritional edge, camelina oil tells a compelling Canadian story—rooted in agricultural innovation, sustainability, and female entrepreneurship. Chantal recounts how the crop was initially planted to improve soil health on her family farm and later developed into a premium oil after discovering its omega-rich properties. With demand rising internationally—35% of Olimega’s business is export-based—she now has a waitlist of Canadian farmers eager to grow the crop.

Tune in to hear how this buttery Canadian oil may be the next pantry staple and discover what it takes to win one of the most prestigious awards in food innovation.

The Food Professor #podcast is presented by Caddle. 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.