Welcome to the very first episode of TATTerbox!
This podcast is all about honest conversations within the tattoo industry, no gatekeeping, no sugarcoating, just real insight into what it’s actually like to be a working tattoo artist today.
For Episode 1, I’m joined by Rob INKD - a tattoo artist with over 15 years of experience who’s become widely known for his bold approach to social media, giving away free tattoos, and introducing the concept of the “black card.”
We dive into Rob’s background, how he got into tattooing, and what the industry looked like when he first started. From traditional biker shops and tougher studio environments to the huge shift towards private studios and the influence of social media.
A big part of this episode focuses on how platforms like TikTok and Instagram have changed tattooing, not just in terms of marketing, but in how artists build careers, attract clients, and create income beyond tattooing. Rob shares how he grew his following to over 350,000 and why he leaned so heavily into content.
We also get into the business side of things, including how social media can generate income and what opportunities open up once you build an audience outside of tattooing.
Of course, we touch on some of the more controversial topics too. There’s a growing divide between how the public views social media tattoo artists and how some traditional tattooists feel about it and we talk honestly about both sides.
Rob also explains the thinking behind giving away free tattoos and the “black card” system.
There’s also plenty of real-life stories from years of tattooing, including some funny moments and honest reflections on how much things have changed.
If you’re a tattoo artist, an apprentice, or someone who’s just interested in the reality of the industry, this episode gives a proper behind-the-scenes look at where tattooing is right now and where it might be heading.
Follow Rob:
Instagram & TikTok: @robinkd
Follow me:
Instagram / TikTok / YouTube: @MeganSmithEvans
New episodes every week!
