Taylor Timothy Show- Online Marketing, Entrepreneurship, Self Improvement & More

Sketchy Things Marketing Agencies Are DoingAsk your self these questions.How big are they?Low costs?Transparency? Over PromisingKid Straight out of collegeDo they have case studiesHow do they measure success?Do you own everything?Do they answer the phone?Can you see the results?How many failures have you had?Do they outsource?Will I be involved?When should I see results?How much content will they produce each month?How is your website set skill?What are there Kpi's?How many people do you work within this industry?https://www.taylortimothy.com/

Paid Advertising KPIs Key Performance IndicatorsLifetime value of a customerUnderstand how to target on FacebookUnderstand the KPI'sPaid Advertising for a: Movie TheaterWith these assumptions, the lifetime value of this customer is $16,200. Treatment CenterThe lifetime value of this customer is $180,000.Real estateThe lifetime value of this customer is $12,000Know how to target with Paid AdvertisingThere are a variety of ways that you can target people on Facebook here is a list. GeoTargetAge-basedGender-basedlanguage basedRelationship-basedEducation basedWork-basedParentsLife EventsInterest-based (this list is huge)Things to take into consideration when doing Paid AdvertisingIs your email list growing?Are sales coming in?Are people liking, commenting, sharing, clicking your content?Are you getting reviews?Cost Per Click?Conversion RateFacebook & Google Paid- If your ads are converting around 4-6% you are doing a great job on feed ads and search ads. Other ads placements around 1-2% should be your goal.Cost per conversionCold traffic- If you are running ads to new people you should be happy if you can break even on your first sale for e-commerce. If it is a monthly subscription you should be happy if you are breaking even in the first monthRe-marketing- For remarketing ads you should be making money off of your ads at this point a small profit you should be content.Quality Score/ Relevant ScoreFacebook- You need to have a relevant score of 6+ if you don't then change out the ad, and go back to testing.Google Paid- If your quality score isn't above a 6 then you need to either raise your ad spend or you need to change out the ad copy.View RateOn YouTube and Facebook if you average view rate isn't above 10% go back to the drawing board.Facebook- 1.56% or higher if it is lower you need to change copy, messaging, targeting, essentially everythingGoogle paid-  your click-through rate should be around 6% if it isn't you might need to change your copy or possibly increase your bidsLanding PagesConversion Rate4-6% should be your target goal. If you aren't converting this good you need to change everything across the board. If you are higher than this you are crushing it.Paid Advertising KPI'sMy conclusion to all of this is you need to know your numbers and you need to be tracking everything across the board. Making sure you have all of the right tracking in place, this is a must for your success. If you have a question about any paid advertising or paid advertising KPI's I'm here to help. Send me a message on Facebook, or shoot me an email!!https://www.taylortimothy.com/

3 Things that are super important to take away from this podcast.1. Filter your lists- Don't just upload bulk list make sure you upload the best of the best.2. Watch your delivery on Facebook ads once you hit a frequency of 4 you need to change out your ad3. Test test test- Keep testing track your results and make adjustmentsCheck out John Huntinghouse:https://marketingepic.com/Questions for me you can reach out at:https://www.taylortimothy.com/

Setting Expectations With Your Clients & Amazon Author Tips & Tricks1. Make sure they know your service2. They need to know the price3. What KPI's to expect. (key performance indicators)4. Game plan if you don't hit those expectationsAmazon author tipsName your book the solution that you are solvingSEO and paid ads where happening in 1997 it still works today in 2019Check out Mitchell Levyhttps://www.ahathat.com/http://mitchelllevy.com/Visit me at.https://www.taylortimothy.com/

How To Scale Your Business OnlineWebsite:1. Your site needs to load fast!2. Mobile friendly-3. Track what is happeningYouTube & GoogleCreate Video Content-" Quality Content is King"Create A Google Listing-Creating Content1. Answer Questions2. Recent newsTest Ads, Landing Pages and your offers1. images2. Headlines3. OffersWant to learn more about online marketing check out my free ebook, and checklist.https://www.taylortimothy.com/free-online-marketing-ebook/orhttps://www.taylortimothy.com/services/online-marketing/Show notes:https://www.taylortimothy.com/how-to-scale-your-business-online-guaranteed/

How To Grow Your YouTube Channel From 0 To 200k Bryce JurgyThe biggest tips and tricks that I learned from Byrce where:1. Create sharable content2. Know who your audience is3. Give your audience a reason to follow you4. Create content for your audience5. Be consistent- He didn't talk about this but he is super consistent he post once a week!Check out his channel.https://www.youtube.com/channel/UCq-xa72Rbsn24TZ8aqwQrdwFollow them:https://www.facebook.com/thejurgyshttps://www.instagram.com/thejurgys/Check out my stuff.https://www.taylortimothy.com/

Online Marketing Predictions For 2019Everyone wants to grow their business but this takes time, but you must have multiple things in place to ensure your success. I will preach this all day long.Website- you need a website that is mobile friendly, clean and simple, and tells your customer what to do.Facebook Ads- You must be running Facebook ads. Fb ads are affordable and you can get some affordable leads for your business.Youtube Ads- Can be more expensive but they are more targeted. You can run your ads on videos under specific search terms!Google Paid Ads- Run your ads for terms that people are searching for!Email Campaigns- Maintain your current client base and keep them informed.Content- Content, content, and content. Creating content is important for your businesses success. This creates credibility and loyalty.If you want to learn more about this download my free bookhttps://www.taylortimothy.com/free-online-marketing-ebook/orMy online marketing checklisthttps://www.taylortimothy.com/services/online-marketing/

Ep. 18 How to generate leads & sales for Coaches & ConsultantsMy take aways from Dallin Cottle1. Campaigns fail because of time, money and processes.2. Facebook ad formula-Test your audience - Build your offer- Creative Content-Spend $1000 to test3. Connect with your clientsCheck out my online marketing checklist.https://www.taylortimothy.com/services/online-marketing/Check out Dallins business.http://www.divulgemarketing.com/

Ep. 17 Be smart with your PPC Campaigns | Jace VernonIn this episode we cover a lot of different things. My biggest take aways from this show where:1. Campaigns are going to fail be ready to make changes2. Be smart with your PPC campaigns3. Good SEO is important don't by bad backlinks4. Don't put all of your eggs in one basket.Download my online marketing checklist.https://www.taylortimothy.com/services/online-marketing/Check out Jaces businesses!https://marketinghy.com/https://ydraw.com/

4 things that you need to know about your business1. How much can you spend to obtain a client2. Lifetime value of your client3. If it isn't broken don't mess with it.4. No need to code.