Content without the right audience is just noise. Most crowdfunding founders learn this too late - after launch day, when the posts are done but the backers aren't there. Albert breaks down how to build a community that actually converts before a campaign goes live.

Episode 4 features Albert Arshakyan, TCF's Head of Social Media and Creative Strategist, breaking down why audience size without community trust produces nothing and what founders who actually convert their social media into campaign funding do differently.

What you'll learn:

- Why posting volume alone makes the trust problem worse

- What community building in crowdfunding actually looks like vs. what most founders do

- How to document your founder journey in a way that builds trust before a single ad runs

- Why quantity beats quality for crowdfunding founders specifically and when that changes

- What it actually takes to turn a follower into a backer

- How social media connects to your full omnichannel strategy - ads, influencers, and PR

- Why ghosting your DMs and comments is quietly killing your conversion

- When to start building your community before launch and why most founders start too late

- Why AI-generated content is hurting campaign trust right now

- Albert's one piece of advice for every crowdfunding founder

🎧 New episodes every week. Season 1: Crowdfunding Foundations

▶️ Also on YouTube: https://bit.ly/4eDQJKP

🔗 Learn more about TCF: https://bit.ly/4dYO7a8

🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

Most crowdfunding campaigns are decided months before launch day.

Not by the product. By the planning behind it.

Episode 3 features Yeva Gasparyan, TCF's Project Manager, breaking down how 7-figure crowdfunding campaigns are planned from setting realistic goals based on data, to pre-launch timing, to the mid-campaign strategy most founders never prepare for.

What you'll learn:

- Why most founders set their funding goal on ego, not data

- The "mom test" and why skipping it cracks campaigns before launch

- Why the middle of your campaign is the most dangerous stretch

- What happens when your leads sit too long before launch

- Why a big launch spike can't save a weak plan

- Yeva's one piece of advice for every founder

🎧 New episodes every week. Season 1: Crowdfunding Foundations

▶️ Also on YouTube: https://bit.ly/483myc5

🔗 Learn more about TCF: https://bit.ly/4dYO7a8

🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

Most founders think PR starts on launch day. Journalists have already moved on by then.

Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control.

What you'll learn:

- Why starting PR on launch day is already too late- How journalists receive 500–600 pitches and only 10–20 get picked up

- Why you don't need a budget to start doing PR- Top media vs niche media and which one actually converts

- Why you have zero control over what journalists publish

- Artak Mkrtichyan's one piece of advice for every founder

🎧 New episodes every week. Season 1: Crowdfunding Foundations

▶️ Also on YouTube: https://bit.ly/48BPCHL

🔗 Learn more about TCF: https://bit.ly/4dYO7a8

🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

Most founders onboard a crowdfunding agency two or three months before launch. By then, the most critical decisions are already made and often made wrong.

In Episode 1, Babken, TCF's Partnerships Manager, breaks down why six months is the threshold that separates prepared campaigns from ones that are already behind and what founders should actually be doing in that window.

What you'll learn:

— When to onboard a partner agency and why timing changes everything

— The difference between collecting leads and actually qualifying them

— Why a $1 reservation changes how you measure pre-launch demand

— What a 4–5% vs 40% conversion rate tells you about your audience

— Why your past customers might not be your next campaign's audience

— The one piece of advice every founder needs before they launch

🎧 New episodes every week - Season 1: Crowdfunding Foundations

▶️ Also on YouTube: https://bit.ly/4mdiIDc

🔗 Learn more about TCF: https://bit.ly/4dYO7a8