Africa’s tea stakeholders believe that actions, more than words, are needed to address the global challenges facing the tea industry. East African Tea Trade Association (EATTA) Managing Director George Omuga said the 500 tea professionals attending the 6thAfrican Tea Convention understand the need to reduce production volume to improve quality and raise profitability, which is essential to financing climate resilience and achieving sustainable cultivation at origins worldwide.

George joins us on Tea Biz to share key takeaways from the event, including details on establishing a global alliance to benefit tea-producing countries.

BIO: George Omuga was named EATTA managing director in January 2024. He was welcomed as a seasoned professional “who brings a wealth of experience and a fresh perspective to lead our dynamic team. We are confident that his leadership will drive innovation, foster collaboration, and propel our association to new heights.” George is a graduate of Egerton University with an advanced degree in community studies and a Bachelor of Science in agriculture and human ecology. He managed fields and factory operations for Sotik Tea Companies as general manager at Ngorongo Tea Company in Kiambu and managed Trans-Atlantic Trading Co. in Nairobi.

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4th Edition of Assam FolkTea Festival Announced | Tata and HUL Announce Hike in Tea Prices | Japan's ILEM Launches Tea Range in India

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Nepal Tea Exports Surge as India Prepares to Close Down Tea Production in the North | A Closer Look at India’s Ambitious 400 Million Kilo Tea Export Goal | Hainan Tea: A Breakthrough Discovery in Camellia Sinensis Research

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Nepal Tea Exports Surge as India Prepares to Close Down Tea Production in the North | A Closer Look at India’s Ambitious 400 Million Kilo Tea Export Goal | Hainan Tea: A Breakthrough Discovery in Camellia Sinensis Research

India Tea News

4th Edition of Assam FolkTea Festival Announced | Tata and HUL Announce Hike in Tea Prices | Japan's ILEM Launches Tea Range in India

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| NEWSMAKER – George Omuga, Managing Director, East African Tea Trade Association

PLUS | A Global Tea Alliance

Africa’s tea stakeholders believe that actions, more than words, are needed to address the global challenges facing the tea industry. East African Tea Trade Association (EATTA) Managing Director George Omuga said the 500 tea professionals attending the 6thAfrican Tea Convention understand the need to reduce production volume to improve quality and raise profitability, which is essential to financing climate resilience and achieving sustainable cultivation at origins worldwide.

George joins us on Tea Biz to share key takeaways from the event, including details on establishing a global alliance to benefit tea-producing countries.

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Brazil is a vast beverage market with a well-established tradition of tea and herbal infusions. Coffee and yerba mate dominate, but at-home tea is projected to generate $8 billion in sales this year, and restaurant, delivery, and takeaway tea sales will add $6 billion more. Growth is powered by evolving health and wellness trends that favor diverse and distant teas and blends. Conversations among young, urban consumers seeking healthier lifestyles now center on origins, styles, and functionality. Low-calorie, preservative-free beverages are associated with relaxation and well-being.

This week, editor Aravinda Anantharaman interviews veteran importer and retailer Elizeth van der Vorst. Her business, Amigos do Chá (Friends of Tea), is located near São Paulo, the hub of specialty tea, a market she has served for 30 years.

Bio: Elizeth van der Vorst has been a Brazilian tea importer since 1994. Her company, Amigos do Cha, embodies her love of tea and its power to bring people together. Elizeth has been our friend at Tea Journey for several years. Among other things, she feels a deep love for India, particularly Darjeeling. In 2022, Elizeth and her husband Gerard made their maiden trip to India, that was years in the planning. She has returned yearly and plans to lead a tour group from Brazil, South America, and Europe to India in 2025. Elizeth speaks about her love for India and why she can’t wait to bring tea lovers here.

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Singtom Tea Garden Bungalows In Darjeeling Burn | Kangra Tea Promotion Plans Announced | Ratan Tata Passes Away at 86

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Proposal: Global Alliance to Creatively Constrain Tea Production | Luxmi Tea Acquires Rwanda’s Sorwathe Tea Estate | TikTok Sensation Inspires Sprite+Tea

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Proposal: Global Alliance to Creatively Constrain Tea Production | Luxmi Tea Acquires Rwanda’s Sorwathe Tea Estate | TikTok Sensation Inspires Sprite+Tea

India Tea News

Singtom Tea Garden Bungalows In Darjeeling Burn | Kangra Tea Promotion Plans Announced | Ratan Tata Passes Away at 86

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GUEST – Elizeth van der Vorst, Amigos do Cha

NEWSMAKER - George Omuga, managing director, East African Tea Trade Association

PLUS | Amigos do Chá

Brazil is a vast beverage market with a well-established tradition of tea and herbal infusions. Coffee and yerba mate dominate, but at-home tea is projected to generate $8 billion in sales this year, and restaurant, delivery, and takeaway tea sales will add $6 billion more. Growth is powered by evolving health and wellness trends that favor diverse and distant teas and blends. Conversations among young, urban consumers seeking healthier lifestyles now center on origins, styles, and functionality. Low-calorie, preservative-free beverages are associated with relaxation and well-being.

This week, editor Aravinda Anantharaman interviews veteran importer and retailer Elizeth van der Vorst. Her business, Amigos do Chá (Friends of Tea), is located near São Paulo, the hub of specialty tea, a market she has served for 30 years.

Bio: Elizeth van der Vorst has been a Brazilian tea importer since 1994. Her company, Amigos do Cha, embodies her love of tea and its power to bring people together. Elizeth has been our friend at Tea Journey for several years. Among other things, she feels a deep love for India, particularly Darjeeling. In 2022, Elizeth and her husband Gerard made their maiden trip to India, that was years in the planning. She has returned yearly and plans to lead a tour group from Brazil, South America, and Europe to India in 2025. Elizeth speaks about her love for India and why she can’t wait to bring tea lovers here.

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Pachamama is a farmer-owned global cooperative of 400,000 smallholder coffee growers in Peru, Nicaragua, Guatemala, Mexico, and Ethiopia. The venture demonstrates that farmers who retain control of their supply chain earn significant returns by capturing the profits of value addition from soil to customer. Headquartered in Sacramento, Calif., the cooperative was co-founded by Thaleon Tremain, who, as CEO, is celebrating 20 years of innovation.

Thaleon joins Tea Biz to explain how a vertically integrated cooperative producing coffee thrives with valuable lessons on microeconomics for the tea industry.

Bio: Thaleon Tremain has been involved in business development for the past 25 years. He holds a master's in entrepreneurial studies and marketing from Texas McCombs School of Business and an MBA from Pontificia Universidad Catolica de Chile. A former Peace Corps volunteer in Bolivia, he was a volunteer cooperative leader of the US-Cuba working group of the National Cooperative Business Association.

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Bonus Discussions Continue | Tea Board Announces Funds To Promote Domestic Consumption | Elephant Attack in the Nilgiris Claims Third Life In 3 Months

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