In this episode, guest hosts Milliswa and Luleka open with reflections on the evolving content creation space in Eswatini, highlighting its growth, rising collaborations, and influential voices like The Pink Table by Zinzi Twala, Nurse Wekuntry, Call Me Mrs Dlamini, and Mrs Skeel. They break down what content creation truly means from a creator's lens—where self-expression meets monetization—with Luleka sharing her favorite poem, A Poem is a Painting, to illustrate the power of visual storytelling. They address the challenges writers face today in engaging audiences and offer tips like integrating visuals and music to enhance storytelling.
When Claudia Ginindza poses the question, “Is content for the creator or the audience?”, the conversation turns to balancing authenticity with adaptability. They explore how your "why" ultimately shapes the direction of your content, and how creators must sometimes get uncomfortable—networking and showing up—to handle the business side of artistry. As they unpack how to navigate algorithms, AI tools, and authenticity, Luleka shares her reasons for creating Umhlanga (Reed Dance) content, celebrating culture and its impact on fellow creators like Milliswa.
They dive deep into whether Swati culture limits creative expression, noting its digestibility but also its conservative undertones. Artists are encouraged to embed culture into their work as a form of innovation, with references like Originalle’s "Thou Nyana" praised for fusing music and tradition. When OG King asks if we’re blaming the culture we’re trying to promote, the hosts reaffirm that it’s on us to make Swati culture trend—not erase it.
The discussion shifts to the importance of supporting local creators and events, with shoutouts to A Peculiar People and an honest critique of how local music is often undervalued due to outdated perceptions. Sibonelo urges everyone to discover and engage with local talent. Consumption is just as important as creation, they argue, referencing creators like Grace Mondlana. They encourage viewers to watch Eswatini TV, now also on DStv with streaming options, though they recommend improvements to its content.
Corporate examples like MTN and FNB Eswatini are applauded for embracing digital marketing and supporting creators. Luleka, now a LUNA brand ambassador, emphasizes how more local brands are opening up to collaborations. With MTN Bushfire setting the bar high, events are urged to invest in creative content, not just advertising, and work hand-in-hand with content creators.
When becoming a modern content creator, the duo stresses that you don’t need expensive gear, but quality, kindness, and authenticity are non-negotiables. Know your worth, create scripts, and say no to exposure gigs. As more creators go full-time, they highlight some of their favorites: Zinzi Twala, Call Me Mrs Dlamini, Claudia Ginindza, Ngiwetive, and Nurse Wekuntry. They also recognize rising male creators, like Suthi Major, known for his agricultural content.
They spotlight the music content space, from platforms like 268 Jams to emerging music reaction creators. Despite being a public figure, Luleka also shares how she sets boundaries in her private life. But with visibility comes pressure, especially when the income isn’t stable. Many are holding out for their “big break” while trying to support their families and balance passion with survival.
In closing, they emphasize the need for collective support from consumers, community, and especially government, to keep creators going. Don’t just cheer from the sidelines—engage, support, and amplify
🎙️ Welcome to another unfiltered episode of TEA Podcast — hosted by DJ, producer, and culture critic Bab'Dlamini.
In this episode, we dive into [insert main topic or guest name], unpacking the real stories, raw opinions, and underground truths shaping the culture in Eswatini and beyond. From entertainment news and music industry insights to street-level conversations and behind-the-scenes takes from OTF (Only The Family) — this is where narratives get challenged, voices get heard, and the tea gets spilled.
🔊 Whether you're here for the drama, the discourse, or the drop, we've got something for every real one tuning in.
Tap in. Speak up. Stay woke.
This is TEA. Only The Family. Only the truth.
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