In this episode of Wake Up Look Up, Zach Weihrauch addresses a troubling trend: declining literacy among college students, even at prestigious institutions. Studies show that many students struggle to read entire books, a skill vital for critical thinking and self-reflection. Zach links this decline to a spiritual concern, noting that God communicates through the Bible, which requires reading and engagement. He challenges parents and church communities to prioritize reading, sharing his own strategy of incentivizing his children to read. Zach emphasizes that fostering a love for reading not only benefits academics but also deepens one's connection to God.