The story of six entrepreneurs' bold pivot into climate action to spark a global movement investing in real decarbonising solutions.

Arthur Auboeuf: Social Stardom to Team for the Planet

Arthur Auboeuf was born in a tiny village near Geneva. Whilst a young student, in his spare time, he built an incredible social business with viral humor and music communities online, ultimately reaching over 10 million followers.

He sold these ventures young and became part of the entrepreneurial elite of Europe. But despite his monetary and social success, Auboeuf felt increasingly disillusioned as he saw his talents serve fleeting digital addiction rather than lasting impact.

Witnessing climate change devastate his childhood ski slopes and forests ignited a deeper purpose, to use his entrepreneurial toolkit not for profit, but for the planet.

Team for the Planet: A Business Model to Battle Climate Change

Founded in 2019 by Auboeuf and five fellow entrepreneurs, Team for the Planet is a mission-driven company using the power of collective intelligence and capital to detect, fund and scale the world’s most impactful decarbonizing innovations. Unlike traditional funds, TFTP is not for profit.

Anyone, from students to CEOs, can become a shareholder for just €1, helping to select innovations, assess their global potential, and bring them to market. The goal is to identify tech (or even low/no-tech) solutions that already exist but haven’t scaled—and give them the entrepreneurial engine to do so.

My guests today also include Emma Scribe, Head of Major Investors, and Geoffrey Crofte, shareholder + evaluator.

Crowd-Powered Climate Action

What makes Team for the Planet different is its radical openness. With over 128,000 shareholders worldwide, the community isn’t just a passive group of donors, it’s an army of trained evaluators, investors, and ambassadors. All over the world, from developers to designers, people contribute time, skills, and capital. Together, they’ve reviewed over 1,600 innovations, leading to investment in 13 climate-tech companies. These solutions range from wave-powered energy to CO₂-to-sand conversion, all aimed at cutting emissions on a global scale.

The Climate Dividend: Profit in Planetary Terms

Forget financial ROI. TFTP invented the Climate Dividend—a metric that tells shareholders exactly how many tons of CO₂ their investment has avoided or captured. This indicator, developed in partnership with institutions like ADEME and recognised by the UN, enables investors to measure real climate impact rather than hypothetical financial returns. It’s become a tool used by over 100 funds to track the environmental performance of their portfolios.

Open-Source Innovation, Shared Globally

Team for the Planet doesn’t just scale green startups—it shares their tech freely. Once a company is funded and functioning, its innovation is made open source, allowing any business to adopt it. In return, those adopters must report usage (to calculate CO₂ impact) and share improvements. This bold model ensures that breakthrough solutions don’t stay locked in one market or one monopoly—they ripple out globally for maximum effect.

Luxembourg’s investment of people and business

Though still in early days, Luxembourg is an exciting frontier for TFTP. With only a few hundred shareholders, the country’s financial ecosystem, global talent mix, and green ambitions make it a strategic springboard. Local scientists like Thomas Gibon are already involved, and companies like Circu Li-ion have adopted the Climate Dividend metric. In Auboeuf’s words, “Luxembourg is a green field” waiting to be cultivated.

How You Can Join

Whether you’re a student, scientist, investor, or want to make a difference, there’s a role for you at Team for the Planet. You can invest money, time, or expertise. You can become an evaluator, reader, or ambassador. Or you can simply buy a €1 share and know you’re part of something that has already avoided 40,000 tons of CO₂—a figure equal to 40,000 Paris–New York flights.

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