This episode tells the full story behind the transformation of Team & Trail and Mushing Magazine into a nonprofit foundation. Michele talks honestly about the financial strain, the collapse of the ad model, and how a once-beloved passion project began to feel like a failing business. She explains why the solution wasn’t scaling back, but rebuilding everything from the ground up.
Why a NonprofitOutdoor media, especially niche print storytelling, can’t survive on advertising alone. The Team & Trail Foundation was created to protect the legacy of mushing culture while expanding leadership education, experiential learning, and access for youth across Alaska.
What Lives Inside the New Foundation- Print issues of Mushing Magazine (4 times per year for members)
- Leadership and experiential learning courses
- Corporate team-building weekends
- University partnerships
- Micro-grants for kids in rural Alaska
- Training and mentorship through sled dogs
- A thriving members-only feed with trip reports, training runs, and full lectures
MembershipA $50 membership (or $45 for Alaskans) keeps the mission alive. Members support sled-dog education, print storytelling, and new opportunities for young mushers. They also receive bonus content, additional podcast feeds, and behind-the-scenes stories.
Why This MattersThis shift isn’t the end of anything. It’s the beginning of the next chapter in preserving wild-place leadership, mushing history, and the stories that have shaped this community for 16 years.