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In this episode of Quilting on the Side, Andi and Tori discuss the power of collaborations in growing a quilting business. They explore different types of collaborations, such as summits, podcasts, Instagram collaborations, and blog hops. The hosts emphasize the importance of finding collaborators with similar goals and values. They also provide tips for starting a collaboration, including presenting value to the audience and reaching out with a clear purpose. The conversation highlights the need for effective communication and organization in collaborations, as well as setting realistic expectations. Plus they explore various ways to collaborate in the quilting industry.

Takeaways

• Collaborations are a great way to grow your audience and business quickly by borrowing audiences from established quilters.
• When starting a collaboration, present value to the audience and reach out with a clear purpose.
• Choose collaborators with similar goals and values to ensure alignment.
• Effective communication, organization, and setting realistic expectations are key to successful collaborations. When engaging in collaborations, it is important to actively participate and engage with others, rather than just passively participating.
• Clear communication and setting expectations are crucial in collaborations, especially when money is involved. It is recommended to have a contract in place to ensure everyone is on the same page.

Learn more about Tori & Andi here.

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