Tech Brains Talk

In the ever-evolving world of technology, effective communication is paramount. Join us in this engaging and insightful podcast episode as we sit down with Kathryn Strachan, the CEO of Copyhouse, to unravel the mysteries behind B2B tech copy that simply isn't converting, and discover the proven strategies to fix it.

In today's digital landscape, crafting persuasive and compelling copy for your tech products or services can make all the difference in attracting and retaining customers. Kathryn Strachan, a seasoned expert in the field of B2B tech copywriting, delves deep into the common pitfalls and challenges that businesses face when their copy fails to convert prospects into clients.

Throughout this conversation, Kathryn shares her wealth of knowledge and practical tips, drawing from her extensive experience working with tech companies worldwide. You'll gain valuable insights into understanding your target audience, refining your messaging, and crafting copy that resonates with decision-makers in the tech industry.

Whether you're a tech startup looking to make a mark, an established company striving to improve your conversion rates, or simply curious about the art of effective B2B tech copywriting, this podcast is a must-listen. Kathryn's expertise and passion for the craft shine through as she guides you through the steps to transform your copywriting game and achieve the results you've been longing for.

Tune in to this episode to discover the keys to unlock the full potential of your B2B tech copy and watch your conversions soar. Don't miss out on this opportunity to gain the knowledge and strategies you need to stand out in the competitive tech landscape.

To find out more about CopyHouse, click here

To find out more about Kathryn Strachan, click here

Join us, as we consider how data-driven insights help businesses and improve their competitive edge in the market.

Tsvetelin Anastasov is the founder of Scapebridge, Co-Founder and Vice-President of Tech France Ambassadeurs and Global Tech Advocate.

As a data strategist and Tech Ecosystems builder, Anastasov promotes the value of data through his vast range of experience as a tech expert!

Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.

To connect with Tvetelin, CLICK HERE
To connect with Flavilla, CLICK HERE
To find out more about Tech Brains Talk, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

In this podcast we will differentiate between what AI can truly accomplish versus what may be exaggerated or misrepresented.

Gan Zhang is a highly experienced product manager specialising in machine learning, fintech products, and platform development!

Drawing upon extensive product management expertise in the market intelligence and e-commerce sectors, Gan Zhang specialises in driving data-focused products encompassing machine learning models, data platforms, and analytics tools.

Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.

Join us, as we discern the realistic capabilities and limitations of AI technologies, as well as debunking misconceptions and dispelling myths surrounding AI.

To connect with Gan, CLICK HERE
To connect with Flavilla, CLICK HERE
To find out more about Tech Brains Talk, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

We're thrilled to have Virginie, a global marketing leader (CMO/ SVP Marketing) with 20 years of experience in the consumer and B2B space. Virginie has held leadership positions for companies such as; EE, O2, Ariva, Sky, News UK and BBC.

In this podcast, we delve into the immense potential of leaders possessing transferrable skills and explore how these skills can be harnessed to propel business growth. Join us as we uncover the strategies and insights that unlock the full power of these adaptable leaders, transforming businesses and driving success.

Virginie is a seasoned expert in digital marketing, specialising in B2C and B2B2C businesses. With a strong focus on app-based and subscription service industries, she excels in driving growth and performance through a comprehensive range of strategies, from branding and customer engagement to SEO, PPC, and influencer marketing.

Her expertise in international branding and impactful results has made her a trusted leader in the field, consistently delivering exceptional outcomes for her clients.

Stay tuned for more updates and stay connected with us as we bring you engaging conversations with industry experts.

To connect with Virginie, CLICK HERE
To connect with Flavilla, CLICK HERE
To find out more about Tech Brains Talk, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

Launching a Fintech startup comes with unique challenges, and Kristina is here to share her insights on ensuring a successful launch. Kristina sheds light on strategies and best practices for startups to thrive in the competitive Fintech landscape.

Kristina Mydlar is an independent Fintech and Supply Chain Finance/Working Capital advisor. With her expertise in Fintech platforms, fundraising for Fintechs, and extensive experience in major financial institutions and Fintech businesses, she brings a wealth of knowledge to the table.

This podcast is designed for tech scale-up companies and marketing professionals looking to stay ahead of the curve in the tech industry.

Don't forget to like, share, and subscribe to our podcast for more exciting episodes featuring industry leaders and innovators.

To connect with Kristina, CLICK HERE
To connect with Flavilla, CLICK HERE
To find out more about Tech Brains Talk, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

Tech marketing constantly evolves, and staying ahead of the curve can challenge tech scale-up companies. In this webinar, our tech professionals provide valuable insights on how to create a marketing strategy that meets the demands of customers in the tech industry. You'll learn about the latest trends, challenges, and best practices for tech marketing and how to use them to grow your business.

Jamie Love is the Founder and CEO of Monumental, a multi-award-winning growth marketing agency with a global client base. Jamie's agency is powered by diversity and LGBTbe accredited.

Key Takeaways:
- Understanding the latest trends and challenges in tech marketing
- Discovering how to create a marketing strategy that meets the demands of customers
- Learning about the best practices for tech marketing and how to implement them
- Gaining insights into how to stay ahead of the curve in the ever-evolving tech industry

This podcast is designed for tech scale-up companies and marketing professionals looking to stay ahead of the curve in the tech industry.

To connect with Jamie, CLICK HERE
To connect with Flavilla, CLICK HERE
To find out more about Tech Brains Talk, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

This week on Tech Brains Talk, Flavilla is joined by Andrew Wrobel. They discuss how the Ukraine conflict has affected IT businesses still in the country, the business opportunities in Eastern Europe, Africa and India and how you can access them.

Andrew Wrobel is the Founding Partner of Emerging Europe, a London-based growth hub, and the leader of the Tech Emerging Europe Advocates community, a part of the Global Tech Advocates network. Trained as a journalist, he specialises in site selection, foreign direct investment, sourcing, technology and innovation, nation branding, and cross-cultural communications.

Andrew runs Emerging Europe’s research and consultancy teams and co-authors the organisation’s flagship annual reports: the Future of IT, the Investment Promotion Report, the Business-Friendly City Perception Index. He is a juror at various international business-related competitions, a location promotion trainer and a media commentator. He has authored and contributed to a number of international business, investment and trade-related publications.

[00:11] Episode summary
[00:47] Introducing Andrew Wrobel and why Andrew founded Emerging Europe
[05:45] Tech in Ukraine
[10:01] Emerging Europe's annual report on the future of IT in Eastern Europe
[18:14] Strategic partnership opportunities in Eastern Europe
[22:00] Expanding in Eastern Europe
[29:29] The differences in business opportunities in India, Africa and Eastern Europe
[40:10] Andrew's vision of the future for Emerging Europe
[43:46] How would Andrew like to be remembered?
 
To connect with Andrew, CLICK HERE
To visit Emerging Europe's website, CLICK HERE
To download the report, CLICK HERE
To join the Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

This week on Tech Brains Talk, Flavilla is joined by Anisa Taraj. They discuss ESG, how to develop an ESG strategy, and why you should consider mentoring.

A Canadian national, Anisa has extensive experience in developing and implementing social impact, climate change and employee engagement strategies, gained during her years in the technology, banking, finance, insurance and utility sectors. She is based out of Infobip’s London office and is currently studying for her Masters in Environment and Business (MEB) from the University of Waterloo, Ontario, Canada. Passionate about uplifting young people, she volunteers for Shadow to Shine, an organization that helps young people reach their full potential through skills training, work experience and mentoring.

[00:11] Episode summary
[00:45] Introducing Anisa
[05:04] What is ESG?
[09:37] How to measure ESG
[12:45] How to navigate an IPO as an SME
[15:24] When do you need to hire an ESG director?
[18:16] How to develop an ESG strategy
[25:34] How to transition into an ESG career
[29:24] Why is mentoring important to Anisa?

To connect with Anisa, CLICK HERE
To visit Infobip's website, CLICK HERE
To join the Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Ed Hemburrow. They discuss Ed's entrepreneurial journey, the challenges in the insurtech industry, and how Ed is disrupting his industry. 

With more than 22 years of experience in the insurance industry, Ed Hemburrow is Chief Operating Officer at EIP Limited, a Global InsurTech100 company that provides market-leading software solutions to new or existing providers of subscription-based insurance.

Ed joined EIP in 2009 from Telefonica O2, where he was responsible for device insurance and the launch of the first iPhone insurance products. Prior to O2, he worked for The Carphone Warehouse across a number of roles. In his position as EIP’s COO, Ed has launched several multi-million-pound insurance schemes across Europe, overseen the successful deployment of EIP’s software solutions into 10 markets, and led the operational and client-facing departments of EIP through a continued period of rapid growth.

[00:11] Episode Summary
[00:45] Introducing Ed and Ed's entrepreneurial journey
[05:27] Challenges in the insurtech industry
[10:48] How is EIP disrupting the insurtech industry?
[21.46] Accelerating client growth whilst boosting your own
[26:39] What makes a great COO?
[30:49] Ed's learnings from his career
[34:20] How does Ed want to be remembered?


To connect with Ed, CLICK HERE
To visit EIP's website, CLICK HERE
To join the Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE

This week, Flavilla is joined by Clwyd Probert. They discuss systemisation, SEO and how to determine SEO success.

Clwyd is the CEO and found of Whitehat, a digital marketing agency based in London.

Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning & business growth through his unique and innovative sales and marketing campaigns. 

He brings a multi-disciplinary background from the world of science & technology, sales & marketing and global professional services knowledge which has been gained in different industries and multiple countries. Most recently in London and prior to that in New York.

[00:11] Episode Summary
[00:48] Introducing Clwyd
[03:51] Clwyd's entrepreneurial journey
[06:55] Clwyd's approach to system methodology and systemisation
[17:35] Determining success in SEO
[21:52] Finding SEO success early on
[31:01] Clwyd's favourite SEO tools
[35:53] Clwyd's thoughts on Web3
[39:11] How would Clwyd like to be remembered?

To connect with Clwyd, CLICK HERE
To visit Whitehat's website, CLICK HERE
To join the Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE