Marketplace Tech

Tech Bytes — Week in Review: Amazon, deepfakes & the creator economy

04.19.2024 - By MarketplacePlay

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On this week’s show, the United Kingdom is cracking down on makers of sexually explicit deepfakes. We’ll look at what penalizing the practice could mean for the victims. Then, the creator economy has the attention of millions of subscribers, but also venture capital. Why content creators like Dude Perfect on YouTube and other startups are attracting so much investment right now. But we begin with Amazon. The e-commerce giant’s Just Walk Out technology lets shoppers scan an app when they enter a store so they can leave with their purchases without paying at a register. This week, Amazon said there’s growing interest in the technology among retailers outside its empire. Yet the company is reportedly reducing the use of Just Walk Out in its own brick-and-mortar stores. Marketplace’s Lily Jamali spoke with Natasha Mascarenhas, reporter at The Information, for her take on these stories.

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