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Tech Marketing Trends
Tech Marketing Trends episodes
- How to succeed in B2B sales 2020 - Tim WackelListen to this episode with Tim Wackel, the founder and president of The Wackel Group, and get insights that will help you with your B2B sales success.You can also check out Tim Wackels article about "Best Sales Tactics: 6 Principles for Growth" here:https://timwackel.com/6-principles-for-growth/27 min
- Why empathy marketing is the future for B2B companies - Brian CarrollListen to this episode with Brian Carroll, Founder and CEO at Markempa, and learn what your marketing and sales team can gain with empathy marketing. He shares the best tools and strategies for successful empathy marketing.37 min
- How marketing and inside sales can create a pipeline machine - Anna LämberListen to this episode where we interview Anna Lämber, Marketing Director Benelux and Nordics at ServiceNow, to learn how a sales pipeline works and why it's important. You will also get the best tips on how to build an effective pipeline machine.15 min
- How to win friends and influence people with ABM - Ross O’Neill
Listen to this podcast with Ross O’Neill, Senior Account-Based Marketing Manager EMEA, at Cloudera, and learn how how to win friends and influence people with ABM. You will also get an example of a winning ABM campaign.
Check out Ross articles about “How to win friends and influence people with ABM: 15 tips for better sales and marketing alignment” here:
https://www.linkedin.com/pulse/how-make-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 1)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 2)
https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill-1e/ (Part 3)
26 min - ABM for every budget - Leanne Chescoe
Listen to this podcast where we interview Leanne Chescoe, Senior Manager Field Marketing, EMEA at Demandbase. She is a market leader expert at Account Based Marketing. Listen to this podcast and get concrete tips on how you can work with ABM on every budget (small, medium, large). We also discuss common pitfalls when starting out with ABM.
30 min - Smart content you can’t ignore - Tania Mushtaq
Listen to this exciting episode with Tania Mushtaq, Head of Marketing, Asia Pacific and Japan at Dell Boomi, and learn the 7 C’s of smart content you can’t ignore. So, what is the key drivers to create successful and relevant content that truly engaging people?
29 min - What's working and what's not working in digital marketing strategy - Ashish Agrawal
Listen to this episode with Ashish Agrawal, Head of Digital Marketing and Strategy at Zycus, and learn what's working and what's not working in digital marketing strategy. Get advice on how you get bang for the buck when you invest on LinkedIn and what to consider when starting with video marketing.
25 min - The deep dark secrets of Marketing Automation - Nicholas Mangold
Listen to this episode with Nicholas Mangold, Product Marketing Specialist at SharpSpring, and learn the deep secrets of Marketing Automation. Get advice on the most important factors to consider when starting out with an MA system and how this tool can help to attract new customers.
32 min - Digital marketing success in 2020 - Dana DiTomaso
Listen to this podcast where we interview Dana DiTomaso, President and Partner at Kick Point Inc, a professional speaker and technology columnist for CBC Edmonton that helps people ‘do better marketing’. Dana is sharing her thoughts on what you as a B2B marketeer should do to reach your goals in 2020.
35 min - What a marketeer needs to know about SEO in 2020 - Chris Green
Listen to this podcast with Chris Green, Head of Marketing Innovation at Footprint Digital, when he shares his thoughts on how to rank good on Google in 2020. He also shares some important essential technical SEO Learnings from 120+ Site Migrations. Read more about Footprint Digital here: https://www.footprintdigital.co.uk
35 min
About Tech Marketing Trends
From the publisher's feed
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.