TECH ON DEMAND brought to you by GrowerTalks

TECH ON DEMAND brought to you by GrowerTalks

By Bill Calkins

Grow your best crop ever! Cultural and technical information for greenhouse professionals.... more

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The most played episodes among Podcast App listeners.

  1. Number 1: AI for Green Industry Businesses ft. Justin Ragsdale (First Steps, Customer Engagement & What’s Next)

    For episode 273, host Bill Calkins talks with IM Digital’s Justin Ragsdale about how greenhouses, garden centers and nurseries can use AI and other emerging technologies without getting lost in hype. The conversation focuses on practical use cases, from automating repetitive work to improving year-round customer engagement and building stronger digital systems. Justin explains how to think about AI as a tool, not a magic wand, and why the best results come from adding context, data and clear business goals. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy There’s a lot covered in this episode. Here are a few of the topics Bill and Justin discussed: Perhaps the best way to approach AI is as another tool in the toolbox, not as a replacement for business judgment, staff or customer relationships. A major theme is the importance of context: AI works better when businesses give it clear instructions, business processes, goals, customer information and system access, instead of just asking it to “do stuff.” The episode walks through simple starting points for AI adoption, including using tools like Claude or Gemini Enterprise for everyday tasks such as email triage, social media responses and creating basic marketing agents. How your best early wins will come from solving known problems, not trying to make AI predict the future or solve unclear business challenges. Why customer engagement is a major focus, especially how garden centers can use POS data, marketing platforms, and AI to personalize follow-up based on purchase history, location, and seasonal needs. For businesses, an early step should be to identify their “source of truth” for customer data, then connect other systems to it so AI can build useful profiles and campaigns. Labor efficiency comes up as another key opportunity: AI can help train staff, document tribal knowledge, and reduce repetitive admin work so employees can spend more time on the sales floor with customers. The conversation closes with a look at the future, where the most advanced garden centers will be available across digital channels, in customers’ pockets and responsive 24/7, while still protecting the human expertise that makes garden centers valuable. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy

    52min
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  2. Number 2: Audio Files: What Plants Are Customers Searching For & Where Is Breeding Still Open?

    WHAT PLANTS ARE CUSTOMERS SEARCHING FOR & WHERE IS BREEDING STILL OPEN? FROM THE SEPTEMBER 2026 ISSUE OF GROWERTALKS MAGAZINE WRITTEN BY CHI NGUYEN, SETH WANNEMUEHLER AND MIKE SCHNELLE NARRATED BY BILL CALKINS EXCERPT: Every breeding program eventually faces the same difficult question: Where should the next five to 10 years of effort go? Grower experience, customer requests and historical sales remain essential, but they mostly describe what’s already known. They may not reveal where consumer attention is building or where the competitive space is already crowded. A recent HortScience study developed a Breeding Opportunity Index (BOI) to add that missing layer by combining U.S. Google Trends data with U.S. plant patent records. USDA production data provided the geographic context. The goal was to screen genera and traits before committing years of breeding, trial space or licensing resources. Read the Digital Edition: https://www.ballpublishing.com/magazine/gt_26_09/index.aspx This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.

    10min
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  3. Number 3: Insect & Disease Issues in Cut Flowers ft. Dave Dowling

    WATCH THE VIDEO PRESENTATION Pests and diseases can wipe out a cut flower crop fast—but the biggest mistake growers make is waiting too long to notice them. Ball's cut flower specialist Dave Dowling breaks down the pests and diseases that hit cut flower farms hardest, and the scouting habits that can save an entire season before damage becomes irreversible. Dave spent more than two decades growing cut flowers before moving to the supply side, and he brings that field-tested perspective to everything from low-cost startup advice to the realities of selling top-quality stems. If you're thinking about adding cuts to your operation, or you've already planted them and want to protect your investment, this conversation gives you the practical playbook. Some of what Dave covers in this 30-minute discussion includes: How to spot aphids, thrips, Japanese beetles, lily leaf beetles, tarnished plant bugs, spider mites and cabbage moths before they take over Why certain crops like gladiolas, dahlias, zinnias, lilies, peonies, ranunculus and chrysanthemums are especially vulnerable What actually works for control, from neem and horticultural oils to beneficial insects, Bt and labeled chemical options The difference between prevention and rescue, especially when dealing with powdery mildew, Botrytis, root rots and viruses Why crop rotation, airflow, drainage and relentless scouting matter more than most growers realize Dave also breaks down the hidden traps that catch new growers off guard, like introducing beneficial insects too late, using Japanese beetle traps in the wrong place or overlooking early damage that won't show up until weeks later—when blooms are ruined and the crop is lost. Dave explains how small decisions at the start of the season can determine whether you harvest a clean, salable crop or lose your crop and your profits. This is essential listening for greenhouse growers, cut flower farmers and anyone expanding into a new product line without wanting to learn the hard way. If you grow cut flowers for profit, the advice in this episode can help you protect your crop, your customers and your bottom line. WATCH THE VIDEO PRESENTATION Resources Ball Seed Cut Flowers Greenhouse Tech Team Facebook Group

    33min
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  4. Number 4: 4 Questions for Coy, a Sales Representative

    Throughout 2026, host Bill Calkins has been catching up with different people in the professional horticulture space and find out a little bit about their careers, passions, journeys in the world of plants and much more. He sent each potential guest a list of 12 questions and they picked four to answer and discuss. This episode, Bill is joined by his friend Coy Butner, a Sales Representative with Ball Seed Company in the Midwest. It’s a fun episode because Coy is not only a fantastic partner to his customers (greenhouses of every size and shape) but also a great storyteller with a long history in horticulture that spans more than three decades and includes owing a retail greenhouse and then as a sales rep for more than 20 years. But Coy didn’t start off in hort, which is where the episode begins. Coy shares the importance of listening, working with customers to identify challenges and bring solutions, what he looks for in new varieties (and some of his favorite plants like gomphrena, zinnia and echinacea) and how to stay engaged and enthused. He also makes an analogy comparing growing vegetative annuals to raising hogs. You’ve got to hear this! Here are the four questions Coy chose to answer: Q: How do you explain our industry to strangers, friends, family? Q: What are your top 3 favorite annuals? And perennials? Q: What advice would you give to an industry veteran currently dealing with burnout? Q: What do you love most about your job? This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.

    26min
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  5. Number 5: Maximizing Early Order Programs ft. Envu’s Steve Larson

    Host Bill Calkins was joined for this episode by Steve Larson from Envu. Steve and Bill sat down to chat about something that just about every greenhouse owner and manager deals with each year—but a topic that probably doesn’t get the press it deserves (probably because it doesn’t generate the same level of excitement as new plant varieties ...) But when it comes to saving money and securing the crop protection products needed for a successful season—Early Order Programs (EOPs) are definitely one of the most critical topics. Steve and Bill talked about the history of EOPs, why growers should be motivated to buy from an EOP, tips for making smart purchase decisions (not over-buying or under-buying) and the importance of leveraging the terms that often come from early order programs. Steve also discussed Envu’s EOP program, which kicks off on September 1, 2026. Everything you need to know about this program can be found at https://www.us.envu.com/ornamentals/programs - including the EOP calculator Steve mentioned in the podcast. Resources Envu Early Order Program for 2026: https://www.us.envu.com/ornamentals/programs Envu Ornamentals: https://www.us.envu.com/ornamentals Envu Ornamentals Team: https://www.us.envu.com/ornamentals/find-your-envu-rep

    42min
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