Tech Startup Stories

Richa Kaul, CEO of Complyance, shares her unexpected journey from strategy consultant to startup founder building across three continents. She reveals how she raised funding with an American founder mindset in the UK, the importance of validating your idea before building, and why she deliberately avoided marketing for nearly three years. Richa also offers straight-talking advice for female founders on bringing swagger to investor meetings and why choosing the right partners matters more than fund names.

João Cabral left a steady paycheque to build Nexum Pensions around a simple idea: let pension contributions follow the person, not the employer. He talks through the jump from security to startup risk, why multiple small pots persist, and how Nexum fits into HR and payroll with minimal effort. We cover the early pilots that became a working product, the first moves with providers and employers, and the habits that keep a small team focused.

Dr Michaela Kendall, CEO and co-founder of Adelan, shares how to turn breakthrough energy tech into a business that scales. We cover first-market focus, why the first factory matters, how to build supply before creating demand, and the commercial rule that keeps teams grounded in customer value and cost.

In this episode, Toni Hopponen, founder of LandingRabbit, joins host Natalie Binns to talk about LinkedIn-led growth. Toni shares how posting regularly built him a loyal audience, why commenting can be more powerful than posting, and how founder visibility can replace cold outreach. He also reflects on lessons from building and selling his first company and how those experiences shaped LandingRabbit.

Season 2, Episode 4: Elena Boos, founder and CEO of Visionary Farms, joins host Natalie Binns to discuss how technology can create healthier business environments. She explains how smart plant systems are transforming offices, why persistence matters when building a hardware startup, and what it means to lead as a female founder in B2B tech.

Braydan Young, co-founder of SlashExperts, joins host Natalie Binns to talk about the fun of starting again. From Coffee Sender to Sendoso and now SlashExperts, Braydan shares why he loves the zero-to-ten chaos, what he’s doing differently this time, and how peer-to-peer selling is reshaping B2B sales.

Season 2, Episode 2: Sameer Narkar, founder and CEO of Konnect Insights, joins host Natalie Binns to share how he built a global SaaS platform by putting product at the centre. From coding alone in a small office to scaling in 30+ countries, Sameer’s story is about continuous learning, relentless innovation, and why true growth only happens with a great product.

Rachel Curtis, CEO and Founder of Inicio AI, joins host Natalie Binns to explore the human side of artificial intelligence. They discuss how AI can help vulnerable customers in financial services, why empathy matters as much as efficiency, and what it means to balance innovation with responsibility when building a mission-driven B2B Technology startup.

In our final episode of season one, host Natalie Binns looks back on 25 powerful startup stories, from finding product-market fit to navigating failure, exits and everything in between. Tune in for key insights, founder highlights and a sneak peek at what’s coming in season two of Tech Startup Stories!

When a key client pulled the plug, James Ker-Reid asked himself a simple question that changed everything. In this episode, he shares how Autelo was born, the marketing gap he’s solving, and how mentors helped him go from idea to paid beta with clarity and conviction.