In 2011, Russian engineer Andrey Khusid created a simple whiteboard tool to explain an idea to his co-founder. A decade later, Miro is the undisputed leader in visual collaboration, used by 99% of the Fortune 100 and over 60 million users. In this episode, we trace Miro's journey from a niche diagramming app to a $17.5 billion enterprise powerhouse. We break down the critical pivot from RealtimeBoard to Miro, the product-led growth strategy that fueled adoption at companies like Nike, Ikea, and Cisco, and how Miro navigated the shift from a founder-led sales motion to a self-serve freemium model. Plus, we explore the competitive dynamics with Mural, the rise of online whiteboarding during COVID-19, and the founder's unique background building a global startup from Amsterdam.