In this episode, Lucas and Luna dive into how Rippling, founded by Parker Conrad in 2016, became one of the fastest-growing SaaS companies by unifying HR, IT, and finance into a single platform. They explore the controversial decision to build a massive internal sales and support team instead of outsourcing, the strategy of launching new product modules every few months, and how the company used a 'land and expand' model to grow revenue per customer. They also discuss the brutal competition with Deel and Gusto, and whether Rippling's model of selling to both HR and IT buyers is a moat or a distraction. Specific numbers include Rippling's $13.4 billion valuation in 2024, its 99% net revenue retention, and the statistic that it now serves over 100,000 companies.