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Considering that 1/5 of the country's GDP is attributable to advertising, do you think it is worth the cost of not advertising? For me, the answer is obvious.
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Internet advertising contributes, on average, 1.5% or more (depending on the country) to the global economy, which amounts to hundreds of billions of dollars per year. Meanwhile, in 2020, in the US, 19.4% (or $7.1 trillion) of sales activity was driven by advertising, including both directly stimulated sales and stimulated sales activity. Advertising activity supported $3.9 trillion (or 18.5%) of the $20.9 trillion US GDP in 2020.
Considering that 1/5 of the country's GDP is attributable to advertising, do you think it is worth the cost of not advertising? For me, the answer is obvious.