Developed by Gen Z for Gen Z, Oops Finance is led by Shaura, whose journey highlights the power of unexplored paths.

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Oops is a new personal finance app that removes budgeting from the equation. It promotes spending tracking as the key to financial comfort. The app quickly gained popularity on TikTok, leading to 100,000 downloads within just a few months of its launch. It was the brainchild of 24-year-old entrepreneur Anastasia Shaura.