Twitter is dead; the war for its successor is raging. 🐦📉 We investigate the battle between Bluesky, Mastodon, and Spoutable to replace the digital town square. We break down how X (formerly Twitter) lost $5.9 billion in ad revenue and why only 4% of marketers now consider it "brand safe" .
1. The "Bot Sentinel" Shield: We expose the tech behind Spoutable. Founded by Christopher Bouzy, this platform uses the "Bot Sentinel" algorithm to proactively block trolls and disinformation before they post. We analyze this radical "Centralized Safety" model, which sacrifices user freedom for a guaranteed toxic-free environment, creating a safe haven for journalists and minorities .
2. The "Federation" Paradox: Can you own your audience? We explore Bluesky and the AT Protocol. Unlike Facebook's walled garden, this tech allows users to pack up their followers and move to a different server if they hate the rules. We discuss whether this "data portability" is the future of the internet or a technical hurdle too high for normal people .
3. The "Retention" Trap: It’s not about users; it’s about loyalty. We analyze the metrics. While X still has 557 million users, engagement is collapsing. Meanwhile, Spoutable has a tiny user base but an incredible 17-minute average session time. We ask: is the future of social media smaller, paid, high-trust communities rather than massive, free, ad-driven hellscapes?
he full list of sources used to create this episode can be found on our Patreon under https://www.patreon.com/c/Morgrain